4 Considerations When Recruiting TikTok Creators

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4 Considerations When Recruiting TikTok Creators

by Kayla Mueller | 1 month ago

@kimnlizasmr on TikTok

Get out the ring lights, because we’ve got some news #ForYou(page). TikTok is here to stay, and Popular Pays is up for the #challenge. TikTok is a triple threat because it combines seamless video creation, an entertainment-driven social network and one-touch sharing options. It has an incredibly complex ecosystem, and in order for your brand to join in on the fun, it’s crucial that you partner with the right creators.

It’s clear that TikTok creators are different from the kinds of influencers we’ve seen across other platforms, and many have never even participated in branded campaigns before. Given the unique nature of the platform, TikTok makes you feel bolder, allows you to get outside of your comfort zone, and creates a judgement-free space.

It takes the pressure off of someone who wants to create and is scared or intimidated. Anyone can create, so that’s why it’s important that your team identifies the right TikTok creators to bring your campaign to life and have success (and fun too!). The potential for viral videos with huge engagement is high on TikTok. Your brand could create the next viral trend.

When collaborating with TikTok creators, it’s especially important to keep the following in mind: 

While there are incredible opportunities for brands to hop on the TikTok train, it’s important that you enlist the right creators for the job. Utilize software tools like Popular Pays to access the fastest growing and community of TikTok influencers and creators. Now, time for the fun dances and hashtag-driven challenges.

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Influencers recruiting tiktok

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