TikTok is the hottest new thing that has swept everyone off their feet. Since its release, it has grown in popularity, attracting the attention of people of all ages. The reason is simple: It’s fun. And like everything else that’s entertaining, TikTok has earned a reputation for having engaging and amusing content.
Of course, that couldn’t escape the attention of influencers who gave rise to the new TikTok influencers and TikTok influencer marketing. In this article, we’ll see the best trends to help you keep up with the famous network and leverage TikTok for business the right way.
TikTok Influencer Marketing Trends
1. Brands Will Invest More in TikTok Campaigns
When it comes to influencer marketing, brands have already taken advantage of Facebook and Instagram marketing to run efficient campaigns. As experience has shown, promoting your brand through influencer campaigns is the best way to engage more users through authentic content.
Similarly, more and more brands will leverage the new platform to collaborate with TikTok influencers and create targeted campaigns for their audience. The platform’s success and rapid growth have already attracted the attention of major businesses like Chipotle, The Washington Post, and Guess. For example, Chipotle’s campaign has been quite successful, with hundreds of TikTok users leaving likes and comments.
2. New TikTok Influencers Will Emerge
The presence of more brands on TikTok will also create a new wave of influencers. These TikTok influencers will come over from other social platforms like Instagram and Facebook, seeking to create additional content for their audiences. Furthermore, numerous of these influencers have already integrated their Instagram and TikTok content to maximize engagement.
Brands that have already collaborated with Instagram influencers in the past will now get the opportunity to create new campaigns on TikTok, expanding their partnerships. While the emerging influencers will help brands create better marketing campaigns, the parallel existence of fake followers and auditing will also cause problems.
3. Micro-influencers Will Be In the Spotlight
Compared to macro-influencers, a TikTok micro-influencer will have already established specific bonds with their followers. As a result, it’s easier to present their audience with content and products since the suggestions will come from a person they trust. Micro-influencers can help brands target a specific audience more effectively due to their authentic content. Like their Instagram and Facebook counterparts, TikTok micro-influencers will make their presence known and win more customers with their authenticity.
Overall, the number of TikTok micro-influencers will gain more momentum and form more collaborations with businesses. If you want to find micro-influencers for your business, use some of the best influencer marketing platforms like PopularPay to research and vet the perfect people to elevate your business.
4. New Tools to Measure TikTok Influencer Performance
A new platform means new reporting tools to monitor the performance of your campaigns. Like Instagram Analytics, several TikTok Analytics tools have made their appearance. The more engagement brands receive on TikTok, the more tools they’ll need to track everything. For instance, brands will have to invest in analytics tools to collect and analyze influencer metrics. Using a data-driven approach will slowly become more frequent as brands will use it to create more targeted campaigns for their audiences.
What’s more, businesses will also need to tackle the problem of fake accounts with new tools that will track patterns to determine the validity of a follower. As TikTok engagement is on the rise, the demand for more sophisticated social media tools to measure the success of a TikTok influencer marketing campaign will also increase.
5. User-Generated Content (UGC) Will Be a Must
When it comes to content, did you know that social media users are 5x more likely to convert with UGC than professional brand posts? It really shouldn’t come as a surprise since social users value content made by their peers for them. While your posts will look professional, influencers’ creativity will pique users’ interest and inspire them to engage with the content.
With this in mind, brands will favor UGC more, encouraging their followers to come up with unique video ideas. Consequently, brands will find ways to incorporate UGC into their TikTok campaigns for better engagement. While this type of content will help you increase your authenticity and engagement, there are also certain issues that will arise. Getting content without the user’s permission will be a frequent phenomenon. So, keep an eye out because tarnishing your brand image shouldn’t be in your TikTok marketing plans.
6. Brands Will Create Ad Takeovers With Influencers
Brand takeovers are a cool TikTok feature that lets you become the center of attention by creating full-screen ads. These ads can increase your brand awareness and prompt your audience to click on your landing pages for higher conversions. To take their brand takeovers to the next level, brands will collaborate with influencers to create the ultimate engagement tool.
Ad takeovers have already helped businesses increase their brand awareness and lead generation. However, using a familiar face will be a great addition that brands will adopt to excite their audience and achieve higher conversions.
TikTok has enabled marketers to find new ways to engage with their target audience. As another old proverb says, “If you want to go fast, go alone. If you want to go far, go together.” For marketers, if you want to have a successful business in our social media-loving era, you need to collaborate with exceptional people and create high-quality content. Hopefully, these trends will prepare you for TikTok marketing, help you avoid potential issues, and get you one step closer to success.
Author Bio: Marilia Dimitriou is a Creative Writer working for email marketing automation software Moosend. Her passion for writing has made her find new ways to combine the art of Creative Writing with SEO Copywriting. When she’s not writing articles, you’ll find her enthusing over marketing tech and automation.