Best Practices for Pinterest Content

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Best Practices for Pinterest Content

by Monica Makropoulos | 1 year ago

322 million people use Pinterest every month. These Pinners are motivated and inspired by ads that tell a compelling story. 

As a Pinterest Marketing Partner, we are the first to know about the latest Pinterest trends, best practices and advertising opportunities. Additionally, our group of Pin creators were hand selected and trained by Pinterest to produce high-performing content. We know a thing or two about creating content for Pinterest and produced 250 assets from 2019 to prove it.

From driving awareness, to making a sale, follow these best practices and tips for creating successful Pinterest content. 

Pinterest Content Best Practices 

Pinterest is a visual search engine 

Visually appealing Pinterest content is key for inspiring direct response. Pick an eye-catching image (2:3 aspect ratio is recommended), make your brand the focal point (avoid abstract imagery), include the brand’s logo, and add text overlay to tell a story. The message should be kept short, sweet and scannable so people can easily read on their phones. 

Because Pinterest is visual, great creative gets strong results. Using Pinterest insights and Popular Pays, essie tapped into the nude nails trend to inform their content. The top performing Pin of the campaign had a four times higher save rate than their previous campaigns on Pinterest, driving consideration for the new collection.

Sara Albers with @aliceandlois for essie

Keep it fresh and frequent

Content is king! Create multiple versions of each Pin concept to easily keep content fresh and frequently seen. Use various content to continuously test and learn.

Optimizing Pinterest Content for Objectives 

Not all Pinterest content is created equal. Aside from sticking to best practices, here are tips for optimizing Pinterest content based on the brand’s KPIs. 


Adidas worked with Liz Chernett, a stylist, photographer and art director, who created twelve custom photographic Pins to drive awareness and highlight the versatility of their classic Stan Smith shoes. 

Liz Chernett for Adidas

Online Sales

Offline Sales 

Using Popular Pays, brands can manage the entire Pinterest creative process: Access custom Pin creator groups, Pinterest-specific brief builder, and a Pinterest publishing integration. Additionally, our close partnership with Pinterest ensures your content is most in-line with Pinterest performance standards.

When Pinners want fresh ideas, they come to Pinterest. Stay on top of Pinterest insights and tailor content based on your audience’s interests. Learn more about Pinterest best practices here



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