Everything You Need to Know About TikTok Ads

our blog

Everything You Need to Know About TikTok Ads

by Monica Makropoulos | 6 months ago

@asubtlerevelry for Fruit by the Foot & Gushers

With 84 million US monthly active users, TikTok has engagement unlike any other social app with users spending an average of 81 minutes in the app per day.

Aside from implementing an organic presence, we’re often asked what advertising formats are currently available for brands. You came to the right place! Let us break it down for you.

TikTok is a fresh and unique opportunity for marketers. An immersive sound-on entertainment platform with untapped potential. – TikTok

TikTok Advertising Overview

One of the benefits of advertising on TikTok is the ability to reach a new audience of users who may not be on other platforms. For example, 40% of TikTok users are not on Instagram.

There are currently five advertising formats available: TopView, Brand Takeover, In-Feed Video, Hashtag Challenge and Branded Effect.

1) TopView

What: Upfront premium placement for sound-on storytelling reaching the entire audience.

Bonus Tip: These ads average a 16-18% CTR.

Check out an example here.

2) Brand Takeover

What: A full-screen splash page to amplify your brand message.

Bonus Tip: These ads average a 7-10% CTR.

Check out an example here.

3) In-Feed Video

There are a couple different ways to tap into this ad placement–”Auction” and “Reservation.”

Auction: Self-service platform with full flexibility.

Tell me more:

Reservation: Turnkey managed service with impressions guaranteed.

Tell me more:

Bonus Tip: It’s a creative-first algorithm. Plan to create multiple pieces of content for testing.

Check out an example here.

4) Hashtag Challenge

What: An engaging space to generate mass exposure.

Bonus Tip: This ad option is very custom to TikTok!

Check out an example here.

5) Branded Effect

What: Visual branding element to drive stronger recall and engagement.

Bonus Tip: Branded Effects can be compared to Snapchat filters and lenses. They create an interactive, fun experience for the user.


When starting a new campaign, it’s recommended to keep targeting broad and optimize after the campaign is live. Here are various targeting features:

Don’t make ads, make TikToks! TikTok is on a mission to inspire creativity and bring joy, and there are many opportunities to do that via advertising on the platform. We’re here to help create content, partner with influencers and facilitate paid promotions on TikTok. Contact [email protected] to get started!



More from our Blog

A platform to collaborate with influencers and creators

Get Started Today ⟩