Lifestyle influencers can range from travel and fashion influencers to parenting and home decor influencers. Regardless of the specific niche, lifestyle influencers are in demand, behind many successful product rollouts, promotions, and brand community-building efforts today.
It’s no surprise why. Over 80% of people trust social networks to guide their purchasing decisions, according to the Digital Marketing Institute. Even more, 86% of women look to social media for purchasing advice, and 70% of teenagers trust influencers more than traditional celebrities.
As Gen Z consumers start to make up a larger share of the market, influencer marketing could become a key component of your brand’s outreach. Below, we’ve rounded up some of the top lifestyle micro-influencers you may want to consider including in your next influencer marketing campaign.
Top 10 Lifestyle Influencers on Instagram
Instagram is one of the most popular social media platforms for influencers, so we’ve selected 10 lifestyle influencers who stand out from the rest.
1. Wesley Taylor
Chicago-based Wesley Taylor is a lifestyle influencer with over 55,000 followers on Instagram. He’s a self-described plant dad, record collector, and occasional foodie. Wes’s Instagram feed features cozy vibes of his everyday life at home and while he’s out and about. He has partnered with brands like Campari and the diffuser brand Vitruvi.
2. Lauren Carey
An American living in Amsterdam, Lauren Carey is a travel influencer. She has an audience of over 47,000 on Instagram following her international travels and runs the GirlGoneAbroad blog. Lauren has a knack for what makes a great scenic photo as her Instagram feed is full of stunning architecture and nature shots. She often partners with small local brands wherever she is staying and shares her recommendations via Amazon, as well as posting other travel tips on her blog.
Learn more about travel influencers and the engaging content they create.
3. Dayna Bolden
Atlanta-based host, model, and CEO of Bolden Creative Media, Dayna Bolden describes herself on her Instagram page with over 144,000 followers as a “boss mom” inspiring women to go boldly after their dreams. Dayna shares lifestyle content and gives her followers a glimpse into her everyday life as a businesswoman, mother of two, spouse, and friend. Dayna has worked with brands like Ford, Essence, Metamucil, Allstate, and Famous Amos.
4. Liz Wible
Soapmaker and photographer Liz Wible shares her life in California, engaging with over 10,000 followers on Instagram. Liz’s Instagram is full of moody and aesthetically-pleasing photography. She has partnered with brands like Whole Foods, salad chain Sweetgreen, and organic tampon brand Cora.
5. Mary Sarge
Nashville-based home cook and mother of three, Mary Sarge shares ways to make every day magical with over 20,000 followers on Instagram. Mary’s feed includes photos of her family, home renovations and decorating ideas, cooking tutorials, and more. She has worked with companies like smart oven maker June, food brand Mezzetta, ADT, and more.
6. Nicholas Pakradooni
As a young man living in Los Angeles, Nicholas Pakradooni shares his laid-back life as a “well-fed artist” with over 18,000 followers on Instagram. On Nicholas’s feed, you’ll be immersed in his life of travel, fashion, and art. Some brands he has partnered with include sock and apparel brand Bombas, dental startup Tend, and The Prisoner Wine Company.
Recommended Reading: 25 Fashion Influencers That Will Excite Your Brand’s Followers
7. Kim Watson
A self-described visual thinker and content creator, Kim Watson has a following of over 37,000 on Instagram. Kim shares her life with her two kids filled with travel, fashion, and life’s simple pleasures. Kim has worked with Motel 6, Burt’s Bees, Simple Skincare, and JCPenney.
8. Jordan Santos
Los Angeles-based Jordan Santos is all about classic, laid-back fashion and interior design on her Instagram with over 100,000 followers. Her simplistic feed features her travels, daily activities, and partnerships with brands like 7 For All Mankind jeans, OUAI haircare, and Revolve clothing.
9. Myra Creely
Nashville-based mom Myra Creely focuses her lifestyle Instagram account — where she connects with over 15,000 followers — on motherhood, affordable fashion and jewelry, and non-toxic beauty. Much of Myra’s feed shares offers a snapshot of her life with her young son at home and on the go. Myra has partnered with brands like ecommerce jewelry store LC, Fabletics and FabFitFun.
10. Sean Garrette
Sean Garrett is an esthetician based in New York and founder of Sean Garrette Skin. He shares all of his skincare and beauty wisdom on Instagram with over 86,000 followers. As a beauty blogger, much of Sean’s Instagram feed consists of product reviews across the beauty spectrum, skincare tips, decor, and fashion. Sean has worked with skincare companies like Paula’s Choice, MELE, and Youth To The People, as well as beauty brand Make and LA-based jewelry brand Luv Aj.
Top 10 Lifestyle Bloggers
Many influencers also keep their followers updated via blog. You could argue that blogs were the original influencer platform. They’ve still got a wide reach today, especially for lifestyle content, which lends itself to short, regular updates as well as long-form storytelling. Some top lifestyle bloggers right now include:
11. Venita Aspen
Model, blogger, and successful influencer, Venita Aspen focuses her blog on lifestyle, fashion, and food. Her blog has tons of content, from product reviews and drink recipes to outfit-of-the-day inspiration. Her Instagram also has over 70,000 followers. Venita has worked with brands like Kate Spade, Mark and Graham, Target, Pantene, and World Market.
12. Joanna Godard (Cup of Jo)
Brooklyn-based Joanna Goddard is the woman behind the lifestyle brand and blog Cup of Jo. Cup of Jo was founded in the early days of blogging (2007) and is still going strong with regular content on style, design, food, culture, travel, relationships, and parenting. The blog receives over 5 million monthly page views and 1 million monthly unique views. Needless to say, Joanna has had to hire a full team to keep up with the blog’s popularity.
13. Julie Sariñana (Sincerely Jules)
Self-described California girl and founder of nail polish company Color Department, Julie Sariñana is the influencer behind the lifestyle and fashion blog Sincerely Jules. On her blog, you’ll find fresh content weekly, as well as a highlight reel of the latest and greatest in apparel looks on her site. Her Instagram has over 6 million followers. Julie has worked with brands like Bandier and Shopbop.
14. Luke Christian (Mr. Luke Christian)
Founder of U.K.-based clothing company Deaf Identity, Luke Christian is a lifestyle influencer and blogger. Luke’s blog, Mr. Luke Christian, covers a broad spectrum of grooming and lifestyle topics. He’s also earned over 13,000 followers on Instagram. Most recently, Luke was featured in Out Magazine as part of their Out100 list which honors LGBTQ+ policy makers and advocates. Luke has partnered with brands like Gillette, Kiehl’s, and Lumity supplements.
15. Chinyere Chi-Chi Adogu (Chillin With Chi)
As a digital creator, social media influencer, and New Yorker, Chinyere Chi-Chi Adogu covers all things lifestyle on her blog Chillin With Chi. Her blog is broken down into the categories like fashion, travel, beauty, and food. Her Instagram also boasts over 137,000 followers. Chinyere has worked with brands like Nine West, Uber, and DMG Sculpt Studios.
16. Kristen Howerton (Rage Against the Minivan)
Author, psychotherapist, and woman behind the parenting blog Rage Against the Minivan, Kristen Howerton knows a thing or two about blogging since she started her blog back in 2006. As a mother to four kids she covers topics like parenting, adoption, politics, race, religion, social justice, and more on her blog. She has over 40,000 followers on Instagram as well. Kristen has partnered with brands like Stitch Fix, Best Buy, Airwick, and Yoplait.
17. Jordyn Rush (Your Pal Jordyn)
Your Pal Jordyn is a lifestyle blog run by Houston-based influencer Jordyn Rush. She describes herself on her Instagram with over 36,000 followers as “just a gal trying to make the internet brighter.” Your Pal Jordyn covers beauty, fashion, home projects, and travel. Some companies Jordyn has partnered with include Nordstrom, IT Cosmetics, Carmex, Amazon, and Ulta.
18. Blake Scott Silva (The Scott Effect)
The Scott Effect is a lifestyle and fashion blog run by influencer Blake Scott Silva. Blake has over 655,000 followers on Instagram and mainly covers menswear and international travel on his blog. Blake has partnered with Audi, Cool Sculpting, and Crosby Square.
19. Caitlin Covington (Southern Pearls and Curls)
North Carolina-based Caitlin Covington is the woman behind the popular blog Southern Pearls and Curls. Caitlin shares her favorite outfits along with updates on her life, and also covers beauty, travel, and wellness. Another reason her blog stands out is because of the shop and sale sections, where her audience can buy pieces featured in her photos. She has over 1 million followers on her Instagram. Caitlin has worked with brands like Starbucks, Zulily, True&Co, and Nordstrom.
20. Carmen Renèe
Carmen Renèe, based in Houston, is a lifestyle blogger who creates content around style, home decor, event hosting, motherhood, and everyday life. Carmen shared that she started her blog as a way to inspire women to feel confident and beautiful in the skin they’re in. She also has an audience of over 70,000 followers on Instagram. She has worked with brands like Walmart, WW (Weight Watchers), Mrs. Meyers, and Grove Collaborative.
Top 5 Micro-Influencers Making Waves
Finally, we’ve rounded up some lifestyle micro-influencers who are growing in popularity with each passing day.
21. Joel Moore-Hagan
Joel Moore-Hagan is a lifestyle fashion influencer that aims to blur the lines between menswear and womenswear, reminding his audience that fashion is an artform. With over 74,000 followers on Instagram, Joel has partnered with Apothic Wine, Sephora, and Martini & Rossi.
22. Carly Rowena
Recent children’s book author and yoga teacher Carly Rowena connects with her 169,000 Instagram followers and 420,000 subscribers on her YouTube channel. She engages followers with her yoga practice, healthy lifestyle, self-care content, aiming to create a positive and comfortable space to participate in workouts. She has partnered with Halo Fitness and Extreme ice cream.
U.K.-based Howey (or Howeydon) is a rising name in the men’s fashion world. He was born in Nigeria, raised in London, and resides in Scotland with his son. Howey has 41,000 followers on Instagram and he has partnered with Sonos, Primark beauty, and a variety of fashion brands.
24. Katherine Menna
Model, fitness instructor, and influencer Katherine Menna is getting noticed on Instagram. Along with 11,000 followers and an audience that’s growing, Katherine also runs her own small-batch skincare line called Rosary 92. She’s worked with brands like Obe Fitness and Equinox.
Check out our roundup of 10 health and fitness influencers to watch.
25. Denise Cooper
Lifestyle influencer and HGTV Dream Home 2021 winner, Denise Cooper lives in Jacksonville, Florida and shares her latest home decorating tips with her 113,000 followers via Instagram on the Be My Guest blog. Denise has worked with brands like Scotch-Brite, home goods company Caraway, and 21 Seeds tequila.
Popular Pays Helps Brands Connect With and Manage Influencers
Feeling inspired to get started on your next influencer marketing campaign? It may seem tempting to simply direct message one of your favorites from the list, but that’s a quick path to get your proposal lost in the bunch.
Check out Popular Pays, which can help your marketing team streamline the entire influencer partnership process, from influencer discovery, communication, and management all the way to campaign completion and analysis. Learn more about how Popular Pays can help your brand grow.