The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
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Pinterest Influencer & Creator Community
Pinterest Pro: Elizabeth Reyes
Elizabeth has been a storyteller throughout her entire career. In school, she studied communications and photography and after […]
Influencer Marketing Influencer Marketing 101
What Is a Micro-Influencer? 7 Benefits They Offer Your Brand (+ Examples)
Micro-influencers have proven that they don’t need millions of followers in order to successfully work with your brand […]
Influencer Marketing Social Media Marketing
The Battle of Photos vs. Videos To Boost Social Media Engagement
When it comes to using photos vs. videos for social media marketing, there’s a lot to consider — […]
Influencer Marketing Influencer Examples
What Is a Travel Influencer? Our Comprehensive Guide for 2021
Travel is slowly returning to normal as the number of people getting vaccinated against COVID-19 rises. While the […]
Social Media Marketing
How To Create a Social Media Content Strategy in 10 Steps To Outshine Your Competitors
Marketers know that social media can be a highly effective channel for reaching out to their online audience. […]
Influencer Marketing
10 Health and Wellness Influencers Creating the Most Engaging Content in 2021
The influencer market has grown at an exponential rate and is set to hit $24 billion by 2025, […]
Digital Marketing Digital Strategy
Explaining Earned Media Value: What It Is and How to Measure It
Word of mouth is invaluable for a brand, whether it’s a social media mention, a glowing customer review, […]
Social Media Marketing
How To Repurpose Your Content for Social
The words “reduce, reuse, and recycle” apply as much to content creation as to saving the planet. In […]
Influencer Marketing Influencer Examples
11 Inspiring Brand Community Examples
When you think of a strong brand community, you might picture Apple fanatics camping outside the store on […]
Digital Marketing Digital Strategy
5 Paid Media Strategy Tips To Amp Up Your Next Campaign
Marketers know that you can’t rely on a single tactic to reach your audience, especially online. The internet […]
Influencer Marketing Influencer Examples
10 Examples of Influencer Marketing Campaigns
All marketers need some inspiration to generate or create authentic sponsored content. In this write-up, we highlight 10 […]
Influencer Marketing Influencer Strategy
7 Powerful Community-Building Strategies
Community-building is an exciting prospect. The simple act of engaging with your audience — and encouraging them to […]
Digital Marketing Digital Strategy
5 Considerations for Digital Ad Campaigns
Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results […]
Influencer Marketing Influencer Strategy
5 Ways to Use Influencers for Brand Awareness
89% of marketers agree that influencer marketing is the most effective channel for customer acquisition; which includes brand […]
Influencer Marketing Influencer Marketing 101
Key Opinion Leaders (aka KOL): What Your Marketing Campaigns Are Missing
We all know the power of word of mouth. When it comes to making decisions or purchasing something […]