The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
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Product Updates
Negotiate and Update your Campaign Requirements in Real-time
Things change, we get it. Sometimes campaigns don’t begin and end with the same requirements. We want to […]
Product Updates
Search over 500,000 TikTok Influencers Today!
TikTok is growing fast. With over 800 million daily users and climbing, now is the time for your […]
Thought Leadership
Why I Unfollowed Everyone
Your dose of social commentary on social from VP of Marketing & Customers Aana Leech. This wasn’t my […]
Social Media Marketing TikTok
TikTok, Reels, Triller: A Guide to Short Form Video Apps
We’re reeling a bit from the latest industry news… Another short-form video option, Reels? Reeeeally? And also, Triller? On top of TikTok? Everywhere around the world minds are blown.
Social Media Marketing TikTok
The Sounds of TikTok
It’s no secret that trending hashtags and sounds are always evolving on TikTok. When partnering with a creator for a branded activation, it’s key to note that brands must consider a strategic and agile approach to audio on TikTok.
Social Media Marketing TikTok
6 TikTok Trends you Need to Know in 2020
TikTok is the hottest new thing that has swept everyone off their feet. Since its release, it has […]
Social Media Marketing TikTok
3 TikTok Strategy Tips You Can't Live Without
Take a look at a few different types of content on TikTok written by one of our Client […]
Influencer & Creator Community
Behind the Content: Natalia Seth uses Influence to Inspire and Inform
Natalia Seth (@EscapingYouth) is a 20-year-old self-taught photographer and multimedia artist on a mission to transform the everyday […]
News Worth Sharing
Our Commitment: Celebrating & Championing Diversity
A Sustainable and Accountable Commitment from Pop Pays Last week was difficult. It asked for some of […]
News Worth Sharing
Where We Stand
At Popular Pays, we sent a note to the team today echoing the content below and we spent […]
Influencer Marketing Influencer Strategy
Everything You Need to Know About Influencers and Cannabis
It’s 4-20! Cannabis’s highest holiday. Over the last several years, we’ve seen incredible shifts in State and Federal […]
Thought Leadership
Make Noise, with Purpose
“Is it worth sharing?” This is the question that we ask ourselves with everything we do. This ethos […]
Product Updates
Welcome to the Brand Hub: data to review all of your work on Popular Pays
Today, brands aren’t just activating a single influencer & content campaign, they’re executing influencer & content programs. As […]