The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
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Product Updates
Trackable links for all your “swipe up” and “link in bio” needs
We know measuring influencer marketing is hard, especially when it involves understanding engagement beyond the post. You might […]
Social Media Marketing TikTok
Byte vs. TikTok
It was a sad day in 2017 when Twitter announced it was putting a halt on Vine–the six-second […]
Influencer Marketing Influencer Examples
Spotlight: New York City Influencers
Looking for influencers in the big apple? Here are 10 you should follow. In 2020 it’s rare to […]
Product Updates
First party data to guarantee your brand is LDA compliant
As big brands like Corona and Absolut Vodka activate influencer marketing they often come up against a problem […]
Influencer Marketing Influencer Examples
Spotlight: Los Angeles Influencers
Influencers are an excellent component for many marketing programs. When it comes to sourcing local influencers, especially in […]
Influencer Marketing Influencer Marketing 101
What is an Influencer?
It all began with everyday people, consumers like us. We would hear of a new product or offering […]
Influencer Marketing Influencer Strategy
Your 2020 Influencer Marketing Strategy
Here at Pop Pays HQ, our customers are constantly asking us to show them better data around the […]
Influencer Marketing Influencer Marketing 101
Top 10 Influencer Marketing Best Practices
It’s no secret that influencer marketing has evolved, but it’s extremely important to revisit the fundamental basics. We’ve […]
Social Media Marketing YouTube
YouTube Demographics to Know
For the longest time, people turned to TV for distinctive needs–entertainment, information, news and motivation. Now that online […]
Influencer & Creator Community
Pop Profile: Matt Van Swol
The Pop Profile series is a peek into the creative process of some of the most talented people making content […]
News Worth Sharing
Jellyvision CEO Amanda Lannert joins Popular Pays Board
We are thrilled to announce Amanda Lannert, CEO of Jellyvision, as an Independent Board Member for Popular Pays. […]
Thought Leadership Instagram
Is this the end of "likes" on Instagram?
Instagram, the monthly past-time of 1 billion people, announced this week that they are going to test hiding […]
Influencer Marketing Influencer Marketing 101
The Benefits of Influencer Marketing for Brands
Influencer marketing isn’t new news, but it is constantly evolving, which leaves some brands wondering how to best […]