Today, we’re excited to announce that Popular Pays has been badged as a Creative partner in Pinterest’s Marketing Partner program. The Creative Platforms specialty will provide agencies and brands with a suite of hand selected technology partners that make building quality creative for the Pinterest platform easy and cost effective.
Corbett Drummey, CEO of Popular Pays, “Our platform is about empowering more agile content creation; we use technology to solve workflow challenges while still allowing our partners to ship original, quality creative. Our mission is for Pop Pays to be the ‘creative platform of record’ for our agency and brand partners alike, and this Pinterest partnership is a great next step in that journey.
With a platform that makes it easy and a team of creators selected and trained by the Pinterest team, we have been helping brands to successfully build custom original pins for a range of brands activating on Pinterest. As we get started on this new journey, we wanted to share learnings and best practices on how the work gets done. We teamed up with Pinterest experts Melissa and Sara, the twin sisters behind Alice & Lois, who’ve created pins for numerous brands through Popular Pays.
Check out their top tips for creating branded pins.
- Text overlay is your best friend. It’s only natural for a brand to want all their reasons to believe to fit in a 600×1260 pixel pin. Text overlay makes it all happen. We know that simple, striking imagery performs best on Pinterest, so text overlay is used to tell the story the beautiful image alone can’t. Unlike other social networks, Pinterest doesn’t have a 20% text limit on branded content, so you can use all the text you need, using all different types of fonts and typography.
- Add some action, Add the logo. While branding on Pinterest should be well-designed, it also needs to be an important part of a pin. While every good pin should inspire the viewer, the logo on your pin guides the viewer to act on their inspiration.
- An example of Inspiration & Action, in action: If I go to Pinterest to find a recipe for a Paloma – a pin should (1.) inspire me to make the Paloma and (2.) drive me to Walmart to pick up my tequila and limes.
- Stand out from the crowd. Pins shouldn’t feel like banner ads. A helpful piece of advice from Pinterest is to think about what works in print ads and editorial, and chances are it will work on Pinterest (angles, graphic backgrounds, color, use of space, interesting typography etc.)
- Stack it up to switch it up Pinterest is the only platform that encourages using multiple images in a small space, so play around with that!. More images in one pin means more ways to tell a story. This way of styling is is especially useful when showcasing multiple products or a step-by-step how to experience.
We’re excited to continue our work with Pinterest as their Creative Platform Partner.
Ready to get started? Let’s chat.