What No One Tells You About The Future of Video Production

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What No One Tells You About The Future of Video Production

by Kayla Mueller | 2 months ago


Video is everywhere. From connected TV placements, TikTok ads, YouTube commercials, Websites, IGTV, Instagram Reels, shoppable Pinterest videos to old-school commercials, video is here to stay. 2020 has pushed advertisers to rethink how we do what we do, and it’s pushed the industry to evolve and grow.

We strongly believe the future of video production and distribution lies with a mix of software solutions like Popular Pays with a distributed network of creatives. Software can scale production demands, all while giving unique and diverse perspectives from our growing community of over 70k creators.

While influencer campaigns are a core offering, Popular Pays has identified a 34% increase in content campaigns from 2019 to 2020. We have content capabilities beyond social and are the way modern brands power their content creation & distribution. Popular Pays is your home for all of your content creation needs and we are here to help you create, store, search, ship, and promote your content all in one place.

We’ve noticed something unexpected. Content from Creators is even outperforming traditional content on traditional channels, like TV. Our Frito-Lay’s commercial ranked highest in terms of Attention Index and Attention Score out of the ads that Ad Age profiled this summer, including spots made from Starbucks, Arby’s, and Stella-Artois.”

– Corbett Drummey, Co-Founder and CEO at Popular Pays

Why Software for Video Content Production?

Check out these Popular Pays video content activations:

Our creators were some of the first people in the world to use, try out and help Western Digital show off some of their upcoming product launches! Through video assets, creators showed how they trust WD products and use them in their daily life to shoot photos and videos, free up space on your phone, transfer and backup files during your workflow. (Video by @mylesscameron)

SUNNYD celebrates and enhances the lives of people who aren’t afraid to stand apart. With a taste unlike anything else, SUNNYD is the orange drink with a one-of-a-kind flavor for a one-of-a-kind you. For this campaign, creators developed feed and story assets for not only a mom-centric audience and another for teens, both focusing on the benefits of SUNNYD. Content was used within paid ads to drive consumers to SUNNYD homepage. (Video by @hungryinla)

Southwest was excited to offer surfboards fly free on our flights between the Islands of Hawaii. Through this campaign, Southwest partnered with creators to bring awareness to a new brand proposition while making this a celebratory and special message for local Hawaii flyers. (Video by @kelsealoha)


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