KIND was interested in activating influencer relationships to promote their KIND awesome campaign, where they encouraged people to “spot a kind act, send a kind snack.”
How Pop Pays helped them meet their goal
Partnering with Pop Pays, KIND was able to easily organize their message and coordinate all posts to go live on the same day to spread their kind movement.
- 2 unique still images
- 1 piece of content posted to IG feed on 11/13
- 1 piece of content posted to IG feed between 11/18 – 11/25
KIND coordinated the activation of 70 influencers to post about #kindawesome on the same day.