KIND - KIND Awesome | Popular Pays

Case Studies / KIND

KIND Awesome

KIND is the fastest growing granola bar in America and accounts for over half of the top-ten-selling nutrition bars in the category.

campaign type

Content, Reach

company size


campaign duration

Four Weeks



content types

Still Images


70 Creator Partnerships
11,993,657 Creator Followings
140 Pieces of Content

Fabulous! That bar is so good and celebrating kindness is what life is about!!!

Great product and awesome message! Bravo!! 👍🔝

That's a wonderful gesture. Great reminder, thanks!


KIND was interested in activating influencer relationships to promote their KIND awesome campaign, where they encouraged people to “spot a kind act, send a kind snack.”

How Pop Pays helped them meet their goal

Partnering with Pop Pays, KIND was able to easily organize their message and coordinate all posts to go live on the same day to spread their kind movement.


  • 2 unique still images 
  • 1 piece of content posted to IG feed on 11/13
  • 1 piece of content posted to IG feed between 11/18 – 11/25

Key result

KIND coordinated the activation of 70 influencers to post about #kindawesome on the same day.

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