Turn one video into a full campaign

An AI post-production platform that scales your marketing by adapting videos for every format, message, and market. No re-shoots or editors needed.

Start for FREE
No credit card needed
Create once. 
Repurpose at scale.
Reframe

resize & expand videos for any platform

Instantly switch between square, portrait, and landscape to fit TikTok, YouTube, Instagram, and wherever the algorithm leads you. Resize with no blurry lines, mess, or awkward duplication. Easily scale fast, saving time and resources.

Resize my video
Dub

Dub videos in 175+ languages

Expand to new markets without the high cost of translation and external dubbing. Now you can speak fluently in 175+ languages with perfect lip sync, matching accents and intonation.

Dub video
Rephrase

Swap phrases and dialog

Revise spoken words without expensive re-recording or post-production edits. Maintain the original voice and natural lip movements, all done in minutes. Easily A/B test CTAs, fix mistakes, and update promotions at scale.

Revise dialog

Use content lab to...

  • LEVEL-UP social media

    Turn UGC into conversion-focused assets for any channel—preserving the unique voice and look of your brand in any language.

  • A/B test without the wait

    Got a theory about what might convert better? Generate multiple ad variations from successful content without starting from scratch.

  • Every. Single. Platform.

    No matter the size or the need, Reframe allows your content to fit wherever you need it.

  • scale global expansion

    Need fast signals from a new market? 
Turn existing content into localized videos, and execute global ambitions.

Start working smarter, today.
Repurpose content
A/B test ad iterations 
Adapt creatives to any social  
Localize videos 
Diversify CTA’s 
Test promotions
Refresh positioning 
Expand to new markets
Product launch creative adaptations 
Repurpose UGC
Repurpose content
A/B test ad iterations 
Adapt creatives to any social  
Localize videos 
Diversify CTA’s 
Test promotions
Refresh positioning 
Expand to new markets
Product launch creative adaptations 
Repurpose UGC
Repurpose content
A/B test ad iterations 
Adapt creatives to any social  
Localize videos 
Diversify CTA’s 
Test promotions
Refresh positioning 
Expand to new markets
Product launch creative adaptations 
Repurpose UGC
Repurpose content
A/B test ad iterations 
Adapt creatives to any social  
Localize videos 
Diversify CTA’s 
Test promotions
Refresh positioning 
Expand to new markets
Product launch creative adaptations 
Repurpose UGC
Your team just became a production studio
(and all it took was a few clicks)

choose your plan

Studio
For solo creators just starting out
$
-
/month
Billed monthly
Select plan
Features:
1 seat
10 videos
1 brand
No watermark
No viewers
Basic support
Enterprise
For agencies and organzations
Let's talk
Custom billing and package
Contact sales
Features:
Custom number of seats, videos, brands & viewers
No watermark
Early access to new features
Premium support
Dedicated Customer Success Manager
free
For individuals
$0/month
/month
Start for free
Features:
1 seat
1 brand
Includes 5 generated videos in the first month
Includes 2 generated videos/month, after the first month
Has watermark

Coming Soon

Auto captions
Generates accurate captions using advanced speech recognition.
AI video editing
Auto-trim and reorder scenes for smoother, more engaging storytelling.
Graphic overlays
Insert logos, buttons & titles at platform-optimized cue points.

FAQs

What is Popular Pays’ Content Lab?

Content Lab is an AI-powered video adaptation platform, built for marketers and motion designers to repurpose, localize, and scale branded video content. It includes tools like video resizing, AI dubbing, and text-to-speech dialog revisions -all designed to help teams meet growing content demands across platforms like Instagram, TikTok, and YouTube.

Who is Content Lab built for?

Content Lab is built for performance, social media, creative, marketing teams, and agencies that need to scale content efficiently. Whether you're working with influencer videos or internal creative assets, it's made to help you do more with less.

Is Content Lab only for social media content?

No. While it’s great for social channels like TikTok and Instagram, Content Lab is also designed for performance marketing, retail media, and campaign localization. It supports both organic and paid video workflows across all digital channels.

How does Content Lab compare to traditional AI video editors?

Unlike generic AI video editors made for creators, Content Lab is built specifically for marketing teams. It helps teams scale their marketing strategies using their own videos. Content Lab focuses on repurposing, resizing, and localizing brand content. Users enjoy precise control over platform needs, brand voice, and professional, performance-ready output.

How do I start using Content Lab?

Getting started is simple. Sign up for a free account, upload your first video, and choose which transformation you want to apply—resize, dub, or rephrase. Our AI will process your content in seconds, and you can download the new version immediately. No technical expertise required.