We’ve said it before, our creator community is the core of what we do. It is a top priority of ours to keep our ears open to your main concerns and adjust our processes and product accordingly.
Based on creator conversations, a major frustration of our community is the bidding process and confusion around what to include in your campaign application. The hard part about this is that campaigns come in all shapes and sizes. There is no one size fits all answer to improving your acceptance rate, but there are a few steps you can take to put your best foot forward.
Read the brief
First things first. When checking out if a campaign is right for you, read the brief closely before applying to a gig. Too often we have to decline applications based on creator eligibility. Carefully review the location, age, and gender preferences for a campaign to determine if you’re the right fit.
Not interested in a gig based on the brief? You can remove the gig from your Latest Gigs page by selecting “Not Interested.” Then, let us know why you’re passing on the gig. This will give us more information on how to match you with the right brands moving forward.
Unfortunately bidding does not have a straightforward answer. It can vary greatly from campaign to campaign. Some things to take into consideration when bidding: the format (video, pin, photo), the time commitment (travel, bigger asks for photo or video shoots), the product purchase (bake this in to your bid as needed), your follower count and reach, the timeline, the number of assets, and so on. While there is no magic formula or answer for bidding, we’ve found that once creators find their sweet spot, they may see their acceptance rate increase.
Profile & Portfolio
When applying for a campaign, brands will reference your Pop Pays’ profile and portfolio to get a sense of who you are and what you can do. If you’ve been on Pop Pays recently, you have been prompted to update your profile. We’re starting to make creator matching smarter. We’ve added new things to your profile like: your gender, location, bio, creator type (content creator or influencer), specialties, and content type. Soon this will tie into the brief made by the brand and surface campaigns to you that are most relevant based on the campaign’s needs. Keeping your profile and portfolio updated will be the best way to improve your chances of surfacing to a brand.
Has it been a while since you updated your profile and portfolio? It’s easy to update! Head to your Pop Pays’ account settings and let brands know who you are and what you’re about to increase your chances of connecting with the right brand for you.