IG Branded Content Tool: What it Means for You - Popular Pays

our blog

IG Branded Content Tool: What it Means for You

by Meaghan Carroll | 3 months ago

Photo courtesy of Elise Mesner for Method.

If you have an Instagram Business or Creator account, you’ve likely noticed the introduction of the Branded Content Tool in your account settings. Brands are now able to promote a creator’s organic branded content post as an in-feed advertisement on Instagram, and we’re here to let you know what that means for you as a creator based on what we know so far. As a heads up, this is a new tool, so things may change moving forward and everyone may not have access to the tool immediately. As always, we’ll be sure to keep you in the loop!

As you’re scrolling through your feed, you may notice “Sponsored” posts appearing in your feed, denoting a “Paid partnership with” a brand at the bottom of the photo. While this photo will look like an organic creator post at first glance, it is promoted by the brand to users beyond the creator’s followers for increased reach and visibility. With this tool, brands are able to scale branded content ads to resonate more organically with everyone in their target audience, regardless of whether they follow the selected creator or not.

Ultimately, this should create new opportunities for the branded content to drive performance, and may result in an increase in followers from the creator. When this tool is utilized, your post will be seen by users outside of just your followers.

Photo courtesy of Song of Style from business.instagram.com

So how does it work?

Have questions? As always, you can reach us at [email protected] For more on Instagram’s Branded Content Tool, check out Instagram’s article here


Creators Influencer Marketing Instagram

More from our Blog

Software to collaborate with creators on custom content.

Request Demo ⟩