Infographic: What brands should know about women's influence on social - Popular Pays

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Infographic: What brands should know about women’s influence on social

by Aana Leech | 6 months ago

This Women’s month we wanted to start a conversation. We’ve been paying attention to how women influence and engage their communities on social, since we first started Popular Pays 5 years ago.

Well, we decided we needed to do a little digging into the facts. What is the data saying about women’s influence on social? The answer, women wield incredible influence on purchase and are thriving as brand advocates and builders.

This infographic gives brands the facts on women’s influence on social.

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