We know you’ve seen an email or a notification from us over the last couple of weeks asking you to link or relink your Instagram Business account. Starting on Monday November 12th, you will need to have an Instagram Business account connected to apply to an Instagram campaign on Pop Pays. Without a Business account, you will not be able to view or apply to Instagram campaigns. Opportunities on Facebook, YouTube, Pinterest, or for content creation campaigns will not be impacted by this change.
So why the switch? Switching to an Instagram Business account provides us with analytics to the posts behind the content you create with brands through Popular Pays. Instead of having to take a screenshot of your final Stories performance, we’ll be able to see views and engagements in real-time. This information is not only important to the brands that you’re partnering with on the platform, but makes the work of reporting on post performance easier for our creators. Here is an additional breakdown from our friends at Instagram on the insights we’ll see through your Instagram Business account.
If you have a personal Instagram account, it’s just a few taps to switch to a Business account. If you already have a Business account, you simply need to re-link your Instagram account in your Pop Pays settings.
Need some help? No problem. Follow the easy three step process in our FAQ and reach out to [email protected] with any troubleshooting questions.