News Worth Sharing, March 2019 - Popular Pays

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News Worth Sharing, March 2019

by Monica Makropoulos | 3 months ago

A roundup of top stories from the last month about tech, ads, marketing on social media, and what they mean for you.

It’s hard enough keeping up with your social feed most days, let alone the news about marketing on social networks. Pop Pays is here to make it a little easier for you. Here are the highlights of the news you need to know, and what it means for you.

You Need to be Paying Attention to TikTok – Here’s Why

With over 1 billion total downloads TikTok is most certainly a hot topic of conversation among those in the industry. The app has surpassed Instagram with over 49% more app downloads in 2018 alone.

Why should I care?

TikTok is attracting the attention of a younger audience– It’s focused on a front camera and viral video content, enabling millions of millennials to feel like the next big star.

Who’s their main audience?

Those between 13 and 18 years old are the prime demographic of TikTok.

Takeaways:

Time to ‘Checkout’ Instagram

Instagram recently announced the closed beta rollout of Checkout on their platform. This is a new feature that lets mobile users complete and track purchases without having to leave the app.

Even though it’s in beta, this new feature marks one of the biggest pushes Facebook has made to compete with Amazon.

Takeaways:

Time to Take Advantage of Pinterest’s Competitive Rates

Pinterest’s ad business is certainly growing, but because it’s not the hottest talk of the town, buyers say it’s possible to land better rates for more impressions this year compared to previous years.

According to a study, CPMs dropped 20.6% between the fourth quarter of 2017 and first quarter of 2018.

However, don’t associate these low CPMs with poor performance–average engagement rate is around 5-8% depending on the business vertical and creative on the platform.

“Pinterest is no longer seen as a platform that’s specific to females between 25 and 54 years old,” said Freni. “There’s a breadth and depth of audience there that advertisers are starting to wake up to.”

Takeaways:

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