News Worth Sharing - February 2019 | Popular Pays Blog

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News Worth Sharing, February 2019

by Monica Makropoulos | 3 weeks ago

A roundup of top stories from the last month about tech, ads, marketing on social media, and what it means for you.

It’s hard enough keeping up with your social feed most days, let alone the news about marketing on social networks. Pop Pays is here to make it a little easier for you. Here are the highlights of the news you need to know, and what it means for you.

 

Real or fake? Instagram rumors explained

When it comes to social platforms, everyone has a theory about how the algorithm works. The most popular rumor? The algorithm is hiding your posts– Not true!

Instagram explained, “what shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as timeliness of posts, how often you use Instagram, how many people you follow, etc.”

How rumors affect brands:

There is no one-size-fits-all approach to organic social content or paid social media marketing. If you are putting in the effort and creating content worth sharing, people will engage and show their brand affinity. If you’re looking for guaranteed impressions, it’s important to consider a paid strategy. We can help. Contact our team to learn more about whitelisting creator content.

Meet the creators of the egg that broke Instagram

You probably recall the photo of the egg that dethroned Kylie Jenner’s birth announcement post­.  The one that 35 million people liked, yep, it’s still a pretty hot topic of conversation and the creators are open to discussing it. Why an egg? “An egg has no gender, race or religion. An egg is an egg, it’s universal.” Read all about it here.

Egg-celent advice for brands:

In a digital world of ever-changing trends, it’s important to implement a test-and-learn strategy around engagement and what content strikes a chord with your audience.

World Record Egg grew their audience and drove engagement by pushing out the hashtag #EggGang and incorporating user-generated content in Stories creating a community and sense of team spirit.

This is a reminder to us all to keep tabs on analytics–who your audience is, what time of day they engage and what gets them excited.

Instagram’s new donation sticker will make charitable giving easier

With 400 million people using Stories daily, Instagram’s constantly looking for innovative ways to further engage their audience. Facebook announced that Instagram Stories will soon feature a donation sticker, making it easier for friends, family and followers alike to donate to organizations directly through the app.

What this means for brands:

Facebook announced that people raised over $1 billion for nonprofit organizations on their platform through Charitable Giving. In a highly digital adept era, Facebook and Instagram have made donating on the platform a seamless process, allowing brands to get involved with a meaningful cause in an adaptable way.

Want to know more about how to put this news to work for your business? One of our Client Partners can show you how.  Get started today!

 

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