Popular Pays vs. Aspire

Popular Pays is the premier choice for marketers seeking a complete influencer marketing platform. As an alternative to Aspire, we're dedicated to innovative solutions, team efficiency, and driving remarkable brand results.

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Popular Pays is rated 92% higher than competitors in the shared Winter 2025 category

Faster return on investment

G2 users report Popular Pays delivers ROI 3x faster than competitive platforms

Customers love to work with us

Personalized creator campaigns, backed by our industry-leading 4.8 CSAT score

Maximum efficiency for your team

AI tools eliminate tedious tasks so you can focus on strategic initiatives

Proven results that drive business growth

Trusted partner for thousands of brands across diverse industries

Trusted by

How does Popular Pays compare to Aspire?

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Creator brief AI assistant

Popular Pays provides an intelligent AI tool that streamlines brief creation, making it easy to communicate campaign goals and requirements to creators.

Brand safety guarantees

Powered by AI, SafeCollab vets creators for brand safety and alignment in under 15 minutes, providing 360° protection across all content types without manual effort.

Manual vetting only with limited content types

Cross-platform integration

Access the industry's major suite of integrations with Meta, TikTok, Pinterest, Shopify, Walmart Connect, Amazon, and Snap for seamless campaign execution.

Fewer social media integrations

Campaign management expertise

Built to support campaigns of any size with proven success across global markets and multiple industries simultaneously.

5,800+ brands

900+ customers

User-friendly dashboard

Consistently recognized for superior user experience, enabling teams to get started quickly and work efficiently from day one.

Higher G2 rating

Lower G2 rating

Popular Pays is best for

Working with cutting-edge AI tech from Lightricks, creators of Facetune, for smarter campaign results

Maximizing team productivity by automating routine tasks so your talent can focus on strategic initiatives

First access to features through premier partnerships with Meta, TikTok, Pinterest, Shopify, Walmart Connect, Amazon, and Snap

Proven experts in influencer marketing, trusted by 5,800+ leading brands

Consistently rated higher for customer service and ease of use

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Aspire is good for

Brands looking to actively track campaign flow in real time

Integrating tech stack with a variety of productivity providers

Valuable solution for D2C brands

Finding creators based on their content aesthetics

Marketing Managers

Digital Media Managers

Brand Managers

Social Media Managers

Content Strategists

Love working with Popular Pays

“The team loves the spot! Client is happy, C suite team is happy. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was)."

Alli Martino

Digital Account Manager

Campaign Spotlight

"...Popular Pays helped make this opportunity turn key and a success in the face of tight timelines. The collaboration across teams was second to none."

Chris Bellinger

Chief Creative Officer, PepsiCo Foods US

9.6M

total impressions

50x

ROAS

47%

Overall sales from new-to-brand shoppers

Frequently asked questions

Popular Pays offers a complete end-to-end solution with AI-powered tools and official partnerships with all major social platforms. Aspire focuses primarily on affiliate and productivity tools with limited capabilities.

Our full-service solution includes account management, campaign strategy, creator selection and vetting, contract management, content reviews, payment processing, and performance reporting. We handle everything from brief creation to final analytics.

Yes, we manage the entire payment process, handling contracts and direct creator payments. This eliminates administrative burdens and ensures creators are paid accurately and on time.

We work with 5,800+ brands across all industries and sizes, from Fortune 500 companies to growing startups. Our platform supports CPG, beauty, fashion, tech, entertainment, financial services, food and beverage, and many other sectors.

We provide real-time performance data tracking engagement, reach, impressions, clicks, conversions, and ROI. Our team establishes clear KPIs before launch and delivers detailed post-campaign analysis with actionable insights.

Yes, we have official partnerships with Meta, TikTok, Pinterest, Shopify, Walmart Connect, Amazon, and Snap. These provide exclusive features not available through Aspire and integrate with your existing marketing tools.