Story School | Popular Pays Blog

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Popular Pays Presents: Story School

by Aana Leech | 1 year ago

This week, we hosted a group of marketers, creators, and Pop Pays team members and took them back to school: Story School. We didn’t crack a book, but we did give our phones a workout, learning what Stories are, how marketers are using them, and how to harness the tools you have to create a successful Story ad.

Here are some of the Story facts and figures that resonated with the class in Story School, and that illustrate the power that Story ads combined with custom content can provide.

Story School Custom Content Key Learnings


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