This week, we hosted a group of marketers, creators, and Pop Pays team members and took them back to school: Story School. We didn’t crack a book, but we did give our phones a workout, learning what Stories are, how marketers are using them, and how to harness the tools you have to create a successful Story ad.
Here are some of the Story facts and figures that resonated with the class in Story School, and that illustrate the power that Story ads combined with custom content can provide.
- “One in five organic stories from businesses gets a direct message.” – Instagram
- ” Stories grew 15X faster than feeds from Q2 2016 to Q3 2017.” – TechCrunch
- “With 970 million accounts, [Stories are] the format of the future.” – TechCrunch
- “Instagram Story links get 15–25% swipe-through rates for brands, publishers.” –MarketingLand
- “The “Stories” Format Will Dominate Social Media in 2018″ – The MotleyFool