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Social Media Marketing TikTok
Byte vs. TikTok
It was a sad day in 2017 when Twitter announced it was putting a halt on Vine–the six-second […]
Influencer Marketing Influencer Marketing 101
What is an Influencer?
It all began with everyday people, consumers like us. We would hear of a new product or offering […]
Influencer Marketing Influencer Strategy
Your 2020 Influencer Marketing Strategy
Here at Pop Pays HQ, our customers are constantly asking us to show them better data around the […]
Influencer Marketing Influencer Marketing 101
Top 10 Influencer Marketing Best Practices
It’s no secret that influencer marketing has evolved, but it’s extremely important to revisit the fundamental basics. We’ve […]
Social Media Marketing YouTube
YouTube Demographics to Know
For the longest time, people turned to TV for distinctive needs–entertainment, information, news and motivation. Now that online […]
Influencer Marketing Influencer Marketing 101
The Benefits of Influencer Marketing for Brands
Influencer marketing isn’t new news, but it is constantly evolving, which leaves some brands wondering how to best […]
Startup Stuff
Product Discovery at Popular Pays
Recently, we had the opportunity to present at Product School in Chicago on our Product Discovery process. Product […]