How to Get Started with TikTok Ads
Everything you need to know about setting up tiktok ads. From types of tiktok ads to how to run them, this blog post covers off on the basics of paid advertising on tiktok.
A Brand’s Guide to Instagram Guides
Instagram Guides are here to change the game and Popular Pays sees unlimited potential with how brands can harness the new feature to grow their business.
A Guide to Getting Started with Twitter Influencers
Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.
A Guide to Getting Started with Influencers on TikTok
Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.
Influencer Marketing Getting Started with Influencer Marketing
A Guide to Getting Started with Influencer Marketing
You can’t think about advertising these days without thinking about influencers. They’re prevalent enough in today’s marketing mix […]
Influencer Marketing Influencer Strategy
To Negotiate or Not to Negotiate? A Guide to Striking a Deal with Creatives
Marketers often want to know how much it will cost to work with creatives. → A creative is […]
TikTok, Reels, Triller: A Guide to Short Form Video Apps
We’re reeling a bit from the latest industry news… Another short-form video option, Reels? Reeeeally? And also, Triller? On top of TikTok? Everywhere around the world minds are blown.