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Social Media Marketing TikTok
How to Get Started with TikTok Ads
Everything you need to know about setting up tiktok ads. From types of tiktok ads to how to run them, this blog post covers off on the basics of paid advertising on tiktok.
Social Media Marketing Instagram
A Brand’s Guide to Instagram Guides
Instagram Guides are here to change the game and Popular Pays sees unlimited potential with how brands can harness the new feature to grow their business.
Influencer Marketing Influencer Marketing 101 Social Media Marketing Twitter
A Guide to Getting Started with Twitter Influencers
Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.
Social Media Marketing TikTok
A Guide to Getting Started with Influencers on TikTok
Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.
Influencer Marketing Influencer Marketing 101
A Guide to Getting Started with Influencer Marketing
You can’t think about advertising these days without thinking about influencers. They’re prevalent enough in today’s marketing mix […]
Social Media Marketing TikTok
TikTok, Reels, Triller: A Guide to Short Form Video Apps
We’re reeling a bit from the latest industry news… Another short-form video option, Reels? Reeeeally? And also, Triller? On top of TikTok? Everywhere around the world minds are blown.