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Challenge
CMRignite and Heart and Soul Magazine wanted to partner with influencers to promote a Community Conversation around the theme of Thrive & Shine: Tips for a Happy & Healthy New Year. The conversation provided a space for community members to discuss healthy habits for the new year, ask questions, and address concerns.
Solution
The Popular Pays platform attracted three unique creator partnerships to highlight the opportunity to engage in conversation and generate clicks driving to the Webinar Registry. Two creators showcased the importance of this conversation a week before the scheduled date and encouraged their audience to register as participants at the Webinar. The third creator was a healthcare professional who had been invited to speak on the panel at the Thrive & Shine Webinar and created a Reel to share his experience after the webinar had been completed.
Result
Within the organic portion of the campaign, Popular Pays achieved an 11.56% overall Engagement Rate, exceeding the benchmark of 8%. The average Engagement Rate for an impression-focused campaign was 9.72%. Additionally, the campaign generated 3,985,552 paid impressions and 1,017 clicks, successfully driving registration and participation for the community conversation event.
"Popular Pays made the whole campaign process incredibly smooth on our end! They helped source the perfect creators for our campaign, helped us through each step of the campaign process, and responded quickly when we had questions. We were really happy with our campaign performance as well as our experience working with the Popular Pays team." - Katie Smallwood, Social Media Director | CMRignite
