New AI tools can help brands scale content creation efforts in an efficient and cost effective manner, while also giving creators the ability to offer brands a variety of content, without exhausting resources.
ROI is arguably the most sought after metric to understand in any direct response marketing initiative and also the hardest to attribute depending on your tactic.
Things change, we get it. Sometimes campaigns don’t begin and end with the same requirements. We want to introduce flexibility and dynamism into your campaigns, while also ensuring that everyone involved stays on the same page and agrees.
Popular Pays is on a mission to change the way that you create content. Content needs have changed and creators are a great way to scale and diversify content for your brand.
The new brief creation tool allows our customers to engage with our creator community faster, which speeds up the production cycle for the content they need.
Influencer marketing has always been a complicated tactic. There are ongoing questions about brand safety, transparency, and impact when investing in influencer partnerships.
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