Digital Marketing

Popular Pays is excited to share how new developments in AI are shaping the future of content creation and business operations, revolutionizing the way we work and create.

Unlock the power of UGC SEO to skyrocket your brand's online visibility. Discover strategies that blend authenticity with search engine success.

Discover how to supercharge your Black Friday marketing with influencer collaborations. Boost sales and engagement this holiday season.

As we advance through 2024, it's crucial for businesses to stay at the forefront of the ever-evolving digital marketing landscape.

Review our guide to finding, choosing, and making affiliate marketing work effectively for your brand with the help of influencers.

Agile Advertising will usher in the next era of advertising, where brands can put a test and learn approach at the center of their marketing strategies to stand out in an ever complicated advertising environment.

Review our handy guide to utilizing the full power of GIFs for your marketing efforts, from how to create GIFs to fresh strategy ideas and examples.

Vanity metric or meaningful insight? This quick guide explaining earned media value (EMV) shows you how to calculate and decipher EMV.

Looking for practical but powerful ways to enhance your paid media efforts? Check out these paid media strategy tips, as well as pros and cons to be aware of.

Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results are not automatic; each marketer needs to invest both time and resources in creating data-driven content ad campaigns. In this article, we explore 5 ways to create digital ad campaigns.