The team behind 
Popular Pays

Popular Pays is a streamlined influencer marketing and creator management platform on a mission to redefine the way brands create, share and engage with their audience through authentic content.

Our platform serves as the central hub for all your influencer and creator collaboration needs, streamlining the journey from conceptualization to campaign execution. It's a world where your campaign vision is transformed into reality by talented creators that align your brand’s values.

As a recognized partner of Meta, TikTok, Amazon Ads, and Pinterest, and a proud graduate of Y-Combinator's Winter 2015 class, we strive to stay ahead of the curve, ensuring that you are as well. Popular Pays was acquired by Lightricks in March, 2022.

Lightricks is a pioneer in innovative technology that bridges the gap between imagination and creation. As an AI-first company with a mission to build an innovative photo and video creation platforms, we aim to enable content creators and brands to produce engaging, top-performing content.

Our state-of-the-art technology is focused on photo and video processing and is based on both groundbreaking computational graphic research and generative AI features. Lightricks’ suite of content creation apps and platforms (Facetune, Photoleap, Videoleap and LTX Studio) has more than 680 million downloads worldwide.

Popular pays in numbers


successful campaigns to date


paid to creators via Popular Pays


worldwide brands working with our creator community

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