As Black Friday approaches, brands are gearing up for one of the biggest shopping events of the year. At Popular Pays, we've had the privilege of facilitating numerous successful Black Friday campaigns that leverage the power of creator partnerships. Today, we're highlighting some standout campaigns from previous years to inspire your Black Friday strategy.

In today's digital landscape, Instagram has become a powerhouse for brand marketing. One of the most effective strategies to boost engagement and authenticity on this platform is through user-generated content (UGC). Let's dive deep into the world of Instagram UGC and explore how it can transform your marketing efforts.

Explore some of Popular Pays team's favorite UGC campaigns, showcasing creative content strategies from top brands across various industries.

Discover how Popular Pays outshines TikTok Creator Marketplace, offering multi-platform reach, advanced creator discovery, and data-driven insights for unparalleled influencer marketing success.

In the ever-evolving landscape of digital marketing, one platform has taken center stage, captivating audiences and brands alike: TikTok.

Discover how to protect your brand's reputation in the unpredictable world of digital advertising and influencer partnerships. Your guide to smart, safe marketing.

New AI tools can help brands scale content creation efforts in an efficient and cost effective manner, while also giving creators the ability to offer brands a variety of content, without exhausting resources.

Social Media has revolutionized the way we consume news, communicate with friends, and interact with brands.