There is currently a huge demand for agile content creation, and part of that involves repurposing content strategically. Brands need access to custom quality content, quickly and at a reasonable rate.

There have been a lot of advancements in generative AI in the past year or so, from algorithms like ChatGPT and Midjourney.

Review our list of the top influencer marketing platforms, with options to let every business enhance their influencer search, content management, or data tracking.

Across various industries, we are recognizing a trending shift and decrease in content exposure, (aka reach, impressions and engagement) as a result of the Instagram algorithm update.

With 500 million users browsing Instagram daily, ever wonder how you can make it easier for them to shop your products?

The average engagement rate on TikTok is 8% per video and the reach per post is 118%. As a brand taking all of that into consideration, the simple conclusion is: if you’re not on TikTok, you’re missing out.

New AI tools can help brands scale content creation efforts in an efficient and cost effective manner, while also giving creators the ability to offer brands a variety of content, without exhausting resources.

Social Media has revolutionized the way we consume news, communicate with friends, and interact with brands.

Hello from Pop Pays! You might’ve seen the news: we raised a $5.5m Series B round. We wanted to share with you directly what this means for you and your relationship with Pop Pays.