The Challenge: From Mobile Screens to Living Rooms
The campaign began with an intriguing question: Could content that typically thrives on mobile devices capture and maintain attention on television screens? Frito-Lay, known for their innovative advertising approaches, was launching FLVR, a new brand in their lineup. While they had already achieved success by tapping into organic social trends, they were ready to push boundaries even further.
Strategic Partnership
As Frito-Lay's chosen Amazon Ads creative partner, Popular Pays saw an opportunity to revolutionize cross-platform advertising. The collaboration between Popular Pays, Frito-Lay, and Amazon Ads aimed to transform organic TikTok trends into compelling FireTV content that would resonate with Gen Z viewers.
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The Innovation
The campaign's standout feature was its shoppable video content, strategically placed on the FireTV homepage as "suggested shows." This groundbreaking approach integrated several key elements:
- Professional micro-creators and authentic FLVR ambassadors from Popular Pays' network created episodic recipe content
- Direct integration of e-commerce capabilities allowed viewers to purchase products through their TV screens
- Content maintained the authentic, trend-driven feel of social media while adapting to the streaming format
Remarkable Results
The campaign's performance exceeded expectations:
- 9 million total impressions (5.9 million unique)
- 64% video completion rate across all audiences
- Over 70% video completion rate among Gen Z viewers
- Product detail page views reached 15 times the benchmark
- Return on ad spend hit 50 times the benchmark
- 47% of sales came from new-to-brand shoppers
Breaking New Ground
What made this campaign particularly noteworthy was its success in breaking down traditional barriers between platforms. By taking content that originated from social media trends and adapting it for streaming television, Popular Pays demonstrated that authentic creator content could effectively engage audiences across different media formats.
The campaign's approach to shoppable content was particularly revolutionary, creating a seamless path from content viewing to purchase. This integration of e-commerce capabilities into streaming content set new standards for digital advertising innovation.
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Looking Forward
The success of this campaign opens new possibilities for brands looking to expand their digital presence across platforms. It demonstrates that with the right strategy and partners, brands can successfully adapt social media content for traditional viewing experiences while maintaining authenticity and driving meaningful results.
As shared by Simpson and O'Harra, the key to such success lies in understanding both platform-specific requirements and audience behaviors, while staying true to the organic nature of social trends that initially capture audience attention.
The case study serves as a blueprint for future cross-platform campaigns, showing how brands can effectively leverage creator content across different media formats while maintaining engagement and driving concrete business results.
