Influencer Marketing 101

Discover how B2B influencer marketing is revolutionizing thought leadership. Learn strategies to leverage industry experts and drive meaningful business outcomes through authentic partnerships.

Master the holiday shopping season with a strategic creator marketing guide covering every phase from September through January.

Unleash the impact of female influencers in 2024: TikTok sensations and Instagram icons redefining digital marketing trends and brand collaborations.

Forge authentic connections and fuel growth with brand ambassadors. Learn how top brands in fashion, sports, and beauty amplify their marketing impact.

Authentic content is not just a buzzword—it’s a strategy that can make or break a brand’s connection with its audience and ultimately drive sales.

Stay ahead in the digital marketing race. Uncover how savvy brands are leveraging user-generated content to boost authenticity and drive engagement.

As Black Friday approaches, brands are gearing up for one of the biggest shopping events of the year. At Popular Pays, we've had the privilege of facilitating numerous successful Black Friday campaigns that leverage the power of creator partnerships. Today, we're highlighting some standout campaigns from previous years to inspire your Black Friday strategy.

Unlock the power of UGC SEO to skyrocket your brand's online visibility. Discover strategies that blend authenticity with search engine success.

In today's digital landscape, Instagram has become a powerhouse for brand marketing. One of the most effective strategies to boost engagement and authenticity on this platform is through user-generated content (UGC). Let's dive deep into the world of Instagram UGC and explore how it can transform your marketing efforts.