From Popular Pays

New AI tools can help brands scale content creation efforts in an efficient and cost effective manner, while also giving creators the ability to offer brands a variety of content, without exhausting resources.

With the new Apple iOS 14 update, all apps in the App Store to show a prompt to its users on iOS devices asking permission for the app to track them outside the platform. If an iOS user opts out of tracking, Facebook will not get their data for remarketing, conversion tracking, or lookalike targeting.

ROI is arguably the most sought after metric to understand in any direct response marketing initiative and also the hardest to attribute depending on your tactic.

The Pop Profile series is a peek into the creative process of some of the most talented people making content on social media.

Depending on what stage your company is in, you can skip some of the early steps, but we’ll start at the beginning

Brian Cason is one-of-a-kind in the From Popular Pays family. He’s not only a content creator, but also works full-time as a Digital Strategist at Pahnke US, an independent ad agency based in Chicago. Brian has completed over 14 campaigns for From Popular Pays in the last five years.

Things change, we get it. Sometimes campaigns don’t begin and end with the same requirements. We want to introduce flexibility and dynamism into your campaigns, while also ensuring that everyone involved stays on the same page and agrees.

TikTok is growing fast. With over 800 million daily users and climbing, now is the time for your brand to be on TikTok.

Your dose of social commentary on social from VP of Marketing & Customers Aana Leech Leech. This wasn’t my idea. I saw it on Twitter.

Natalia Seth (@EscapingYouth) is a 20 year old self-taught photographer and multimedia artist on a mission to transform the everyday into a visual playground. Not only is her content absolutely one-of-a-kind… it’s intentional. Natalia uses her creativity and her influence to inspire and inform.

Last week was difficult. It asked for some of us to listen and for others to share. It required all of us to stand together against the unjust murder of George Floyd and the continued marginalization, repression, and violence against black people.

At From Popular Pays, we sent a note to the team today echoing the content below and we spent some time reflecting on everything going on.