From Popular Pays

In Amazon Ads' latest Partner Success Story, learn how Popular Pays revolutionized Frito-Lay's social content for streaming success.

Creating magic together: Celebrating a year of groundbreaking partnerships between innovative brands and remarkable creators.

Discover why executives, not junior staff, are driving AI adoption in marketing—and what it means for the industry's future.

Want agency-level results with in-house team integration? Learn how Popular Pays is revolutionizing influencer marketing partnerships.

Unlock the full potential of your creator campaigns by mastering Popular Pays' comprehensive performance tracking tools. Learn how inside.

Discover how three extraordinary creators turned summer campaigns into viral sensations on Popular Pays. From family fun to culinary delights!

Discover how to protect your brand's reputation in the unpredictable world of digital advertising and influencer partnerships. Your guide to smart, safe marketing.

New AI tools can help brands scale content creation efforts in an efficient and cost effective manner, while also giving creators the ability to offer brands a variety of content, without exhausting resources.

Elizabeth has been a storyteller throughout her entire career. In school, she studied communications and photography and after a short stint going on tour and photographing metal bands, she fortuitously ended up working in the craft beer world.

With the new Apple iOS 14 update, all apps in the App Store to show a prompt to its users on iOS devices asking permission for the app to track them outside the platform. If an iOS user opts out of tracking, Facebook will not get their data for remarketing, conversion tracking, or lookalike targeting.

ROI is arguably the most sought after metric to understand in any direct response marketing initiative and also the hardest to attribute depending on your tactic.

The Pop Profile series is a peek into the creative process of some of the most talented people making content on social media.