Stay up to date on the latest social media marketing news with Popular Pays!
Master the art of viral video creation with platform-specific techniques that trigger sharing and amplify your content's reach.
Transform your brand's social presence with the channel that delivers 11x higher ROI than traditional digital advertising.
Unlock explosive sales growth with live shopping: the strategy turning viewers into buyers in real-time. Learn how.
Behind Instagram's shifting engagement metrics: The 2025 data analysis that's changing how marketers measure success.
Master the psychology of TikTok success: Insider secrets and advanced strategies that turn casual scrollers into devoted brand followers.
Forget universal 'best posting times' - discover why smart brands are rethinking their TikTok timing strategy in 2025.
Discover how to find and connect with the perfect local Instagram influencers in your area using powerful, data-driven search tools.
Master TikTok ad specifications in 2025 with insider tips from top creators who consistently deliver high-performing, platform-compliant content.
Short videos are out: Why TikTok and Instagram are betting big on long-form content in 2025, with creator videos driving 10x more views than traditional brand content.
Master YouTube Shorts' higher engagement rates with proven strategies - from 3-second hooks to dynamic visuals that captivate millions.
Discover what successful social media benchmarks look like across platforms and how to measure your influencer campaign performance effectively.
Unlock the secrets of social media success: discover what engagement rates you should target across Instagram, Facebook, and TikTok.