Monica Makropoulos

As the digital marketing landscape continues to shift, the significance of creator partnerships has never been more pronounced.

Everything you need to know about influencer marketing. From what is influencer marketing, to why it’s important, and how you run and track a successful influencer marketing campaign. Learn the ins and outs of this marketing tactic.

Everything you need to know about working with influencers for your next product launch. From why influencers are effective, to how you work with them.

We’re reeling a bit from the latest industry news… Another short-form video option, Reels? Reeeeally? And also, Triller? On top of TikTok? Everywhere around the world minds are blown.

Everything you need to know about setting up tiktok ads. From types of tiktok ads to how to run them, this blog post covers off on the basics of paid advertising on tiktok.

Influencer marketing isn't new news, but it is constantly evolving, which leaves some brands wondering how to best activate them.

Influencers are an excellent component for many marketing programs. When it comes to sourcing local influencers, especially in a city like Los Angeles, it’s easy to get overwhelmed by how big the community is.

Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.

What are the differences between Byte and TikTok? We break it down for you.

With over 126 million unique monthly viewers, consumers seek out YouTube content that’s informative, entertaining and inspiring.

Influencer marketing drives organic awareness in a way that isn’t possible with other digital marketing tactics.