Influencer Strategy

Navigating FTC guidelines is a core component of brand safety in the modern age of influencer marketing.

As the digital marketing landscape continues to shift, the significance of creator partnerships has never been more pronounced.

There is currently a huge demand for agile content creation, and part of that involves repurposing content strategically. Brands need access to custom quality content, quickly and at a reasonable rate.

There have been a lot of advancements in generative AI in the past year or so, from algorithms like ChatGPT and Midjourney.

High-quality content creation requires expertise and ample time. So, how does your brand decide it’s time to outsource content creation? Learn how to do it successfully here.

Use these steps and benchmarks to determine the ROI for your influencer marketing campaigns. Every successful marketing effort requires a means for measuring progress and effectiveness.

Review our helpful guide to finding and connecting with micro-influencers for your next campaign.

Looking for simple but powerful ways to bring your brand and customers closer together? We’ve curated 7 community-building strategies proven to work.

89% of marketers agree that influencer marketing is the most effective channel for customer acquisition; which includes brand awareness. Keep reading to establish five actionable ways to leverage influencers for brand awareness.