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Influencer marketing powered by authentic content
Popular Pays allows you to partner with our community of over 100,000 vetted digital marketing influencers who will represent your brand on their own social media channels.
Connect with influencers to boost your brand
Find the best influencer for your brand’s campaigns. From micro-influencers, to macro-influencers that everyone knows, filter and search by location, skill, network, and more.
Collaborate with influencers every step of the way
Set your collaboration with influencers up for success. From briefs and influencer strategy to content creation, edits and feedback - work together seamlessly all from the platform.
Launch your UGC influencer campaign
Create authentic and engaging UGC content, built to perform across TikTok, Instagram, Facebook, and more. Our brief template helps you streamline the campaign process while allowing influencers to have creative freedom.
Measure campaigns with influencer analytics tools
At the end of the day, it all comes down to KPIs. Evaluate your top performing content and optimize any aspect of your campaign directly from the platform to ensure you’re on your way to hitting your influencer marketing KPIs.
Create engaging content for any platform
How to launch your first influencer marketing campaign with Popular Pays
- Step 1
Create an Account and Set Up Your Campaign
Sign up for Popular Pays and set up your brand profile. Now, you can create and outline your campaign. - Step 2
Define Your Target Audience
Make sure to specify the demographics of the audience you want to reach. - Step 3
Choose Your Influencers
Once your campaign is live, influencers will apply to participate and you’ll be able to review their applications. - Step 4
Collaborate on Content Creation & Launch
When you've chosen your influencers, they'll begin creating content for your campaign. Once the the content is approved, the influencers will post it on their social channels and your campaign begins!
- Guaranteed deliverables
- A-Z campaign execution
- Creator & talent management
- Paid media execution
- Campaign insights & recommendations
From kickoff to completion, our team is here to help manage your campaign’s goals, objectives, and vision.
Book a call with one of our team members today and lets work together to create the best influencer campaign for your brand.
Our managed service offers:
Frequently asked questions
Influencer marketing with Popular Pays is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have extensive knowledge or social influence in their respective field.
Our influencer marketing hub is a tool that allows your brand to easily find, connect, and collaborate with influencers that fit your specific needs. Search and filter by audience size, location, demographic, platform, and more.
Popular Pays is an all-in-one platform that offers everything from initial brainstorming and collaboration to optimization and data analytics. Whereas an influencer marketing agency may act as broker between your brand and an influencer, Popular Pays allows you to work directly with influencers to foster relationships.
Easily connect with influencers using our advanced search tool and in-platform chat.
Each influencer sets their own standard rate, which you are responsible for paying, along with a 10% service fee on each campaign. For more details, please check out our pricing plans.
The Popular Pays platform features a dashboard that offers you real-time data straight from your campaign, easily giving you an idea of its success.
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