Automatically screen influencer content for risks in seconds, not hours

Safecollab’s AI scans influencer social content to flag brand risks like controversies and inappropriate content, helping you make data-driven partnership decisions.

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What is Brand Safety?

Maintaining your brand's integrity involves ensuring that all partnerships and content align with your company's values and meet brand suitability standards. SafeCollab empowers you to:

  • Proactively identify and mitigate potential risks.
  • Maintain and enhance consumer trust.
  • Optimize your marketing investments for positive impact.

Move faster. Stay protected.

4-6

hours of manual vetting

By campaign managers on manually vetting a single influencer

66%

have abandoned a brand

Consumers would stop using a brand if it appeared next to inappropriate content

80%

worry about reputation

Majority of marketers are concerned about brand safety in influencer campaigns

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SafeCollab: Vet, Monitor, and Collaborate with Confidence

Strong safety measures help identify risks early, maintain consumer trust, and ensure your investments strengthen rather than damage your brand.

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Complete Coverage Across All Types of Content

SafeCollab uses AI to review everything from videos and images to captions and brand mentions, making sure you catch any potential issues—no matter where they appear.

Real-time monitoring & alerts

Stay ahead of potential issues with instant alerts and continuous content scanning, protecting your brand 24/7.

Live campaign tracking

Enable real-time tracking during and after campaigns for up-to-date alerts, ensuring ongoing brand alignment.

Extensive creator access

Immediate vetting of our 160K+ internal creator community and any off-platform creator.

Streamlined collaboration tools

Easily add approved influencers to campaigns, simplifying the process from vetting to collaboration initiation.

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Let SafeCollab Do the Heavy Lifting for Brand Safety

Discover vetted influencers and manage campaigns all in one place.

Use our brand safety tools to screen content for risks instantly.

Track campaign performance with built-in brand safety monitoring.

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A win-win:
protect your Brand, elevate your creators

For Brands
For Creators

Save Time:
Automate influencer vetting and reduce manual effort from days to minutes.

Protect Your Reputation:
Use AI to spot potential risks before they impact your brand.

Expand with Confidence:
Safely scale influencer programs without worrying about brand safety.

Make Informed Choices:
Use actionable data to choose the right partners every time.

Gain a seal of approval to stand out in the marketplace

Access a wider pool of brand partnerships

Receive insights to align content with brand expectations

Streamline the collaboration process

Simplified influencer vetting in 3 easy steps

01

Choose your creator

Search by handle for the creator you want to work with and add them to your list

02

AI-powered content analysis

Within minutes, SafeCollab scan your selected creators across platforms and any content types

03

Make informed decisions

Review a comprehensive dashboard to easily vet creators and start collaborating

Vet in minutes, not hours

Join our exclusive beta program and shape the future of influencer marketing.

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Frequently asked questions

SafeCollab is an AI-powered brand safety tool within the Popular Pays platform. It helps brands align partnerships and content with company values by identifying risks like controversies or inappropriate material. Integrated with Popular Pays, it streamlines influencer marketing and campaign management to protect your brand.

The demo provides a detailed overview of SafeCollab within the Popular Pays platform. You’ll see how it vets influencers, flags risks, and monitors campaigns in real-time. This session highlights how SafeCollab protects your brand while optimizing your influencer marketing efforts.

With our AI-powered tool, you can slash vetting time from days to minutes, allowing for quick, informed decisions.

No, our tool is designed to scale with your needs, whether you're a startup or a Fortune 500 company.

Creators gain enhanced credibility, streamlined access to brand partnerships, and valuable insights into their content performance.

Our advanced AI analyzes video, image, audio, and text content across multiple social platforms, providing a 360-degree view of a creator's online presence.

Currently, our tool offers preset risk tolerances, covering a wide range of potential areas or risks. Moving forward we will offer specific filters based on brand’s unique needs and values.