The Stats Dashboard: A Complete Overview
Our stats section is divided into three main tabs, each offering unique insights into your campaign performance. Let's explore what you can track in each section.
1. Campaign Insights at a Glance
The Insights tab provides a bird's-eye view of your creator marketing efforts. Here you can monitor:
Campaign Overview Metrics:
- Total number of campaigns run
- Total posts published
- Number of creators engaged
- Total assets created
Reach and Engagement Metrics:
- Total impressions and views
- Combined creator follower count
- Comment volume
- Like count
- Overall engagement rate
One particularly valuable feature is the "Engagement Rate by Campaign" breakdown, which allows you to compare performance across different campaigns. This section is complemented by spotlights on your most engaging posts and top-performing creators, helping you identify what's working best.
2. Detailed Post Analysis
The Posts tab offers a granular view of your content performance. Toggle between feed posts and stories to access a comprehensive spreadsheet-style overview of each piece of content. For each post, you can track:
- Visual content preview
- Associated campaign
- Publishing network
- Content type (photo/video)
- Creator name
- Engagement metrics:
- Comments
- Likes
- Views
- Impressions
- Reach
- Engagement rate
- Creator follower count
- Publishing date
This detailed view allows you to identify patterns in what types of content and which platforms are driving the strongest results.
3. Creator Performance Tracking
The Creators tab helps you monitor individual creator performance with metrics including:
- Total follower reach
- Number of campaigns completed
- Posts published
- Individual engagement rates
Making the Most of Your Performance Data
To leverage these insights effectively:
- Regular Monitoring: Check your stats dashboard regularly to spot trends and optimize ongoing campaigns.
- Data Export Capabilities: Each tab offers download functionality for deeper analysis:
- Download insights for high-level reporting
- Export post data for content performance analysis
- Download creator data to inform future partnerships
- Performance Comparison: Use the engagement rate by campaign view to benchmark performance and identify your most successful campaign strategies.
{{cta-banner-images}}
Turning Insights into Action
Use these tracking capabilities to:
- Identify your highest-performing content formats
- Discover your most effective creators for future collaborations
- Understand which platforms drive the best engagement for your brand
- Make data-driven decisions about your creator marketing strategy
Remember, successful creator marketing is an iterative process. By regularly monitoring these metrics, you can continuously refine your approach and improve your ROI.
Looking to learn more about maximizing your creator campaigns? Book a demo with our team to explore how Popular Pays can help you achieve your marketing goals.
