In a groundbreaking move that bridges the gap between social media and television, Popular Pays and PepsiCo Foods US have not only revolutionized content distribution but also earned international recognition for their innovative approach. The FLVR campaign, which brought social media-style content to Fire TV, has been awarded Silver for Best Micro Creator Campaign at the prestigious Global Influencer Marketing Awards (GIMAs) in London.
A Recipe for Success: The FLVR Campaign
PepsiCo Foods US, home to beloved snack brands like Cheetos, Lay's, and Doritos, set out to reach new audiences and drive brand awareness among home cooks and younger demographics. Partnering with Popular Pays, they launched FLVR, a food entertainment channel that initially gained traction on TikTok with over 1 million followers.
The real innovation came when Popular Pays helped FLVR transcend the boundaries of social media. In less than a month, they:
- Engaged popular content creators to produce branded videos
- Created and launched 15 new Fire TV videos
- Developed a channel trailer for the Fire TV home screen
This strategic move brought culinary inspiration directly to viewers' living rooms, allowing them to discover recipes featuring Frito-Lay products and even make purchases through Amazon with just a few clicks.
Impressive Results That Sizzle
The campaign's performance was nothing short of remarkable:
- 9.6 million total impressions
- 64% video completion rate among all audiences (over 70% for Gen-Z)
- 50x benchmark for return on ad spend (ROAS)
- 15x benchmark for product detail page views
- 47% of overall sales from new-to-brand shoppers
Chris Bellinger, Chief Creative Officer at PepsiCo Foods US, praised the collaboration: "Using Amazon Ads partner Popular Pays helped make this opportunity turnkey and a success in the face of tight timelines. The collaboration across teams was second to none."
Global Recognition: Winning Silver at the GIMAs
The success of the FLVR campaign didn't go unnoticed in the industry. At the 6th annual Global Influencer Marketing Awards in London, Popular Pays and PepsiCo Foods US were honored with the Silver award for Best Micro Creator Campaign.
The GIMAs, established in 2018, celebrate "Effective, Creative and Inclusive Collaborations that Authentically Connect Brands with Consumers." This prestigious event recognizes campaigns that demonstrate creativity, innovation, and superior results in the influencer marketing and creator economy space.
Winning in the Best Micro-Influencer Campaign category underscores the FLVR campaign's innovative approach to leveraging content creators and expanding their reach beyond traditional social media platforms.
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A New Recipe for Influencer Marketing
The FLVR campaign's success and subsequent award recognition highlight several key trends in the evolving landscape of influencer marketing:
- Cross-platform integration: By bringing social media content to TV screens, the campaign demonstrated the power of seamlessly integrating different media channels.
- Micro-influencer impact: The effective use of content creators showcases how micro-influencers can drive significant engagement and results.
- Full-funnel approach: The campaign's ability to drive both awareness and direct sales illustrates the potential for influencer marketing to impact the entire customer journey.
- Innovation in content distribution: By leveraging Fire TV, the campaign opened up new possibilities for how branded content can reach audiences in their homes.
Looking Ahead
As we celebrate this achievement, we at Popular Pays are excited about the future of influencer marketing and content creation. The FLVR campaign with PepsiCo Foods US has set a new standard for innovative, cross-platform campaigns that deliver real results.
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We're committed to helping more brands harness the power of creative content and expand their reach beyond traditional channels. With our network of talented creators and strategic use of platforms like Amazon Ads, we're ready to cook up more award-winning campaigns that push the boundaries of what's possible in influencer marketing.
Stay tuned for more exciting collaborations and innovative approaches from Popular Pays. We're just getting started!
