Popular Pays vs. Social Cat
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How does Popular Pays compare to Social Cat?
Our AI streamlines brief creation, reducing setup time while ensuring clear communication with creators for better campaign results.
SafeCollab screens creators for brand safety and alignment in under 15 minutes, providing complete protection across all content formats.
Limited manual vetting when influencers apply
Content Lab helps you resize, rephrase, and localize video content at scale. Amplify campaigns and adapt influencer content for new markets in minutes.
Direct partnerships with major platforms like Meta, TikTok, Pinterest, Shopify, Walmart Connect, Amazon, and Snap deliver exclusive features and enhanced capabilities.
Limited platform and audience reach (Instagram and TikTok only)
160k+ creators voluntarily joined our platform, enabling brands to scale quality content production quickly and efficiently.
All kinds
Only micro- influencers
Proven track record of successful global campaigns across diverse industries, demonstrating expertise with brands of all sizes.
(5,800+ brands)
(2,000+ brands) Focused only on small businesses and beginner-friendly campaigns
Users consistently score Popular Pays higher for its streamlined interface that prioritizes simple workflows and exceptional user experience.
Higher G2 rating
Lower Trustpilot rating
Popular Pays is best for
[.comp-page-pp-bullet]Connecting brands and agencies of every scale with diverse, vetted creators across all industries[.comp-page-pp-bullet]
[.comp-page-pp-bullet]AI-powered Content Lab for post-production scaling—resize, rephrase, and localize creator videos across campaigns.[.comp-page-pp-bullet]
[.comp-page-pp-bullet]Exclusive early access to platform features through strategic partnerships with Meta, TikTok, Pinterest, Shopify, Walmart Connect, Amazon, and Snap[.comp-page-pp-bullet]
[.comp-page-pp-bullet]Industry-leading influencer marketing specialists, chosen by 5,800+ top brands[.comp-page-pp-bullet]
[.comp-page-pp-bullet]Personalized campaign support through dedicated customer success managers[.comp-page-pp-bullet]
Social Cat [.h2-lp-span]is good for[.h2-lp-span]
[.comp-page-compet-bullet]Offering services solely on TikTok and Instagram[.comp-page-compet-bullet]
[.comp-page-compet-bullet]Supporting gifted collaborations[.comp-page-compet-bullet]
[.comp-page-compet-bullet]Small brands who are starting out with influencer marketing[.comp-page-compet-bullet]
[.comp-page-compet-bullet]Small brands who are looking to only do campaigns with micro-influencers[.comp-page-compet-bullet]
[.comp-page-compet-bullet]Brands looking to work directly with creators and low-touch support services[.comp-page-compet-bullet]
Marketing Managers
Digital Media Managers
Digital Media Managers
Brand Managers
Social Media Managers
Content Strategists
Love working with Popular Pays
“The team loves the spot! Client is happy, C suite team is happy. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was)."
“Popular Pays provides an effective and efficient solution to generate engaging content and strong results. We relied on Popular Pays workflow to produce more than 200 pieces of content that garnered impressive results for M&M’S Caramel.
“Our social strategy has always been around content, and a lot of it. Popular Pays was the answer we were looking for when it came to our content needs. They have allowed us to build a library of on-brand and engaging assets that we can use across our social platforms and other marketing channels."
״Working with Popular Pays helped us find creators that were skilled, passionate about our brand, and strategic in their content creation and the platform made it easy to brief creators, review content, and track performance.״
Campaign Spotlight
"...Popular Pays helped make this opportunity turn key and a success in the face of tight timelines. The collaboration across teams was second to none."
total impressions
ROAS
Overall sales from new-to-brand shoppers
Frequently asked questions
Popular Pays offers a complete end-to-end solution with AI-powered tools, 160,000+ opted-in creators, and official partnerships with all major platforms. Social Cat is a micro-influencer platform, catering to small brands, and limited to Instagram and TikTok with manual processes.
Popular Pays features 160,000+ opted-in creators and our AI-powered SafeCollab vetting tool that screens for brand safety in under 15 minutes. Social Cat focuses exclusively on micro-influencers who apply to join their platform, with basic manual vetting processes
Our full-service solution includes account management, campaign strategy, creator selection and vetting, contract management, content reviews, payment processing, and performance reporting. We handle everything from brief creation to final analytics.
Yes, we manage the entire payment process, handling contracts and direct creator payments. This eliminates administrative burdens and ensures creators are paid accurately and on time.
We work with 5,800+ brands across all industries and sizes, from Fortune 500 companies to growing startups. Our platform supports CPG, beauty, fashion, tech, entertainment, financial services, food and beverage, and many other sectors.
We provide real-time performance data tracking engagement, reach, impressions, clicks, conversions, and ROI. Our team establishes clear KPIs before launch and delivers detailed post-campaign analysis with actionable insights.
Yes, we have official partnerships with Meta, TikTok, Pinterest, Shopify, Walmart Connect, Amazon, and Snap. These provide exclusive features and broader platform reach not available through Social Cat's Instagram and TikTok-only focus.
