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Popular Pays vs. Upfluence
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How does Popular Pays compare to Upfluence?
Popular Pays offers a smart AI tool that helps craft the perfect campaign brief, saving time and ensuring clear communication with creators.
SafeCollab automatically vets creators for brand safety and alignment in just 15 minutes, providing 360° protection across all content types without manual effort.
Manual vetting only, with limited content types
Official partnerships with leading platforms including Meta, TikTok, Pinterest, Shopify, Walmart Connect, Amazon, and Snap for exclusive features and capabilities.
160,000+ creators who have actively chosen to join our platform, enabling brands to scale quickly with quality content while ensuring higher response rates and genuine interest in collaborations.
Proven track record of successful campaigns across diverse industries, demonstrating expertise with brands of all sizes.
5,800+ brands
1600+ brands
Intuitive platform designed for efficiency, consistently rated higher by users for simplified workflows and user experience.
Higher G2 rating
Lower G2 rating
Popular Pays is best for
[.comp-page-pp-bullet]Offering brands and agencies a broad community of vetted creators across all industries[.comp-page-pp-bullet]
[.comp-page-pp-bullet]Working with cutting-edge AI tech from Lightricks, creators of Facetune, for smarter campaign results[.comp-page-pp-bullet]
[.comp-page-pp-bullet]First access to features through premier partnerships with Meta, TikTok, Pinterest, Shopify, Walmart Connect, Amazon, and Snap[.comp-page-pp-bullet]
[.comp-page-pp-bullet]Proven experts in influencer marketing, trusted by 5,800+ leading brands[.comp-page-pp-bullet]
[.comp-page-pp-bullet]Highly rated for customer service and ease of use[.comp-page-pp-bullet]
Upfluence [.h2-lp-span]is good for[.h2-lp-span]
[.comp-page-compet-bullet]Focusing on Amazon-only partnerships[.comp-page-compet-bullet]
[.comp-page-compet-bullet]Integrating tech stack with ecommerce providers[.comp-page-compet-bullet]
[.comp-page-compet-bullet]Valuable solution for D2C brands[.comp-page-compet-bullet]
[.comp-page-compet-bullet]Free creator search tools offering limited capabilities[.comp-page-compet-bullet]
Marketing Managers
Digital Media Managers
Digital Media Managers
Brand Managers
Social Media Managers
Content Strategists
Love working with Popular Pays
“The team loves the spot! Client is happy, C suite team is happy. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was)."
“Popular Pays provides an effective and efficient solution to generate engaging content and strong results. We relied on Popular Pays workflow to produce more than 200 pieces of content that garnered impressive results for M&M’S Caramel.
“Our social strategy has always been around content, and a lot of it. Popular Pays was the answer we were looking for when it came to our content needs. They have allowed us to build a library of on-brand and engaging assets that we can use across our social platforms and other marketing channels."
״Working with Popular Pays helped us find creators that were skilled, passionate about our brand, and strategic in their content creation and the platform made it easy to brief creators, review content, and track performance.״
Campaign Spotlight
"...Popular Pays helped make this opportunity turn key and a success in the face of tight timelines. The collaboration across teams was second to none."
total impressions
ROAS
Overall sales from new-to-brand shoppers
Frequently asked questions
Popular Pays offers a complete end-to-end solution with AI-powered tools, 160,000+ opted-in creators, and official partnerships with all major platforms. Upfluence focuses primarily on discovery tools with limited capabilities and fewer platform integrations.
Popular Pays features 160,000+ opted-in creators and our AI-powered SafeCollab vetting tool that screens for brand safety in under 15 minutes. Upfluence relies on manual vetting with limited content analysis and primarily scraped profiles rather than engaged creators.
Our full-service solution includes account management, campaign strategy, creator selection and vetting, contract management, content reviews, payment processing, and performance reporting. We handle everything from brief creation to final analytics.
Yes, we manage the entire payment process, handling contracts and direct creator payments. This eliminates administrative burdens and ensures creators are paid accurately and on time.
We work with 5,800+ brands across all industries and sizes, from Fortune 500 companies to growing startups. Our platform supports CPG, beauty, fashion, tech, entertainment, financial services, food and beverage, and many other sectors.
We provide real-time performance data tracking engagement, reach, impressions, clicks, conversions, and ROI. Our team establishes clear KPIs before launch and delivers detailed post-campaign analysis with actionable insights.
Yes, we have official partnerships with Meta, TikTok, Pinterest, Shopify, Walmart Connect, Amazon, and Snap. These provide exclusive features not available through Upfluence and integrate with your existing marketing tools.
