CPM stands for Cost Per Mille (Latin for 'thousand') and represents the cost per 1,000 impressions for an ad or piece of content. It's a crucial metric in digital advertising and social media marketing to measure the cost-effectiveness of campaigns.

How to Calculate CPM?

The formula for CPM is: (Total Cost / Total Impressions) x 1000. For example, if you spent $500 on a campaign that received 100,000 impressions, your CPM would be: ($500 / 100,000) x 1000 = $5 CPM.

Why is CPM important for social media managers?

Social media managers use CPM to assess the efficiency of their ad spend and content distribution. It helps in making data-driven decisions about which platforms and content types deliver the best value for their budget.

How does CPM apply to influencer marketing?

For influencer marketing, CPM helps brands and agencies determine fair compensation for influencers based on their reach. It also allows for comparison between influencer partnerships and traditional advertising methods, ensuring you're getting the best value for your marketing spend.

Real Time Instagram Counter

Track and analyze your Instagram following with precision and ease.

Calculate Followers

Disclaimer: Follower metrics are estimates derived from PopularPays' proprietary data, not exact values.

Instagram follower count

USER NAME

ACCOUNT

FOLLOWERS

Engagement Rate

Following

Posts

Why track your followers?

Make data-driven decisions about your content strategy

Monitor growth trends across your social platforms

Compare performance with competitors

Optimize posting times for maximum engagement

What is Instagram Follower Count?

Instagram follower count is more than just a number – it's your digital social proof. Our live Instagram follower count tracker goes beyond basic analytics, providing precise data that helps you understand your audience growth and measure real impact.

Get accurate, live Instagram Follower Count

Instagram only shows rounded numbers after 10,000 followers, but our advanced tool reveals your exact count in real-time. This precision tracking helps influencers, brands, and content creators monitor performance and make data-driven decisions about their strategy.

Frequently asked questions

Our Instagram followers count checker provides real-time, accurate data for any public Instagram account. Simply enter your username to see your exact followers count updated live.

Yes, our tool includes historical follower count Instagram tracking, allowing you to monitor growth trends and analyze the impact of your content strategy over time.

Our counter updates in real-time, providing the most current actual follower count Instagram data available. This ensures you always have access to accurate, up-to-date metrics for your account.

A dedicated counting tool provides more precise data than Instagram's native analytics, especially for accounts with over 10,000 followers where Instagram rounds numbers. Our tool shows exact counts for better tracking and analysis.

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“The team loves the spot! Client is happy, C suite team is happy. Some people thought we used existing footage from previous commercial shoots (that’s how good some of the influencer’s footage was)."

Alli Martino

Digital Account Manager

“Popular Pays provides an effective and efficient solution to generate engaging content and strong results. We relied on Popular Pays workflow to produce more than 200 pieces of content that garnered impressive results for M&M’S Caramel.

Morgan Quilici

Senior Associate, Client Experience

“Working with Popular Pays helped us find creators that were skilled, passionate about our brand, and strategic in their content creation and the platform made it easy to brief creators, review content, and track performance.”