Startup Stuff

Discover how B2B influencer marketing is revolutionizing thought leadership. Learn strategies to leverage industry experts and drive meaningful business outcomes through authentic partnerships.

Discover the power of TOFU marketing: Learn innovative strategies, real-world success stories, and how to ignite interest at the top of your funnel.

Master the holiday shopping season with a strategic creator marketing guide covering every phase from September through January.

Popular Pays is excited to share how new developments in AI are shaping the future of content creation and business operations, revolutionizing the way we work and create.

Discover how to bewitch your audience with user-generated content this Halloween. Tricks and treats for marketers inside!

Review our handy guide to utilizing the full power of GIFs for your marketing efforts, from how to create GIFs to fresh strategy ideas and examples.

Depending on what stage your company is in, you can skip some of the early steps, but we’ll start at the beginning

Product discovery at From Popular Pays is very simply, problem identification and validation. You should always be engaging in the process of discovery. It's not just for product releases.

Every new generation presents a different set of challenges for marketers. Today, we’re setting our sights on Generation Z, the largest and most diverse generation to date. We're sharing the social media strategies to be sure your brand connects with this demographic.