Aana Leech

Review our handy guide to utilizing the full power of GIFs for your marketing efforts, from how to create GIFs to fresh strategy ideas and examples.

Effectively measuring and understanding your influencer marketing performance depends largely on five things.

Social Media has revolutionized the way we consume news, communicate with friends, and interact with brands.

Hello from Pop Pays! You might’ve seen the news: we raised a $5.5m Series B round. We wanted to share with you directly what this means for you and your relationship with Pop Pays.

With 500 million users browsing Instagram daily, ever wonder how you can make it easier for them to shop your products?

Authenticity in Influencer Marketing has been a big story this week. We first heard from Unilever’s CMO, Keith Weed, as the CPG giant pledged to never buy followers or work with influencers who buy followers.

The demand for content isn’t going anywhere. As long as digital media continues to roll out new formats, brands will have a continued need for fresh and diverse content.

When we set out to define our company culture, we started by listening to our team. Defining and sharing your company culture is an important step in preparing yourself for growth and helping you achieve your larger goals.

Every March 8th during Women’s History Month the world celebrates International Women’s Day. At From Popular Pays, we’re taking today to celebrate women in tech.

Activating campaigns on the Pop Pays platform is quick and easy, but often is done with a team behind the scenes.

We just announced search by caption on creator profiles. Now we are expanding that capability to let you search by caption across our entire community.

You’ve heard us talk about them before, and this probably won’t be the last time either - Stories.

This week at Pop Pays, we’re announcing the launch of our Facebook Ads Manager integration. As part of the Facebook Marketing Partners program in Creative Platforms, we’re using technology to bring efficiencies to the content creation process.

Social media is visual, and content formats are becoming increasingly more dynamic and interactive, like the Instagram Stories format.

Every new generation presents a different set of challenges for marketers. Today, we’re setting our sights on Generation Z, the largest and most diverse generation to date. We're sharing the social media strategies to be sure your brand connects with this demographic.

Need help finding instagram influencers? You've come to the right place. This article covers off on why instagram influencers are important for your brand, what to consider before selecting instagram influencer, and finally ways to actually find instagram influencers.

This is the question that we ask ourselves with everything we do. This ethos has guided our way of working and thinking for the past 6 years.

Ever wonder if TikTok helps with a company’s revenue growth? Check out these 16 TikTok case studies that show why the answer is often yes!

Use our 10-step process to build a social media content strategy that effectively targets and engages your key audience.

Here, we’ll walk you through everything you need to know about Instagram brand ambassadors and how to use them to amplify your brand to their followers.

TikTok is growing fast. With over 800 million daily users and climbing, now is the time for your brand to be on TikTok.

High-quality content creation requires expertise and ample time. So, how does your brand decide it’s time to outsource content creation? Learn how to do it successfully here.

Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results are not automatic; each marketer needs to invest both time and resources in creating data-driven content ad campaigns. In this article, we explore 5 ways to create digital ad campaigns.

It can be difficult to create truly engaging social media content. Here are some best practices and tools that will help keep your audience coming back for more.

TikTok has grown from a space for just lip-syncing videos to a key marketing avenue. However, discerning between going viral and achieving ROI is rather hazy for most marketers. So, how do you achieve ROI on TikTok? Below are a few tips to help you justify your TikTok marketing budget.

Is your business ready to capitalize on the potential of partnering with social media influencers? Revamp your influencer marketing strategy with From Popular Pays today!

Learn about the best practices for managing social media influencers so you can launch campaigns seamlessly - keeping you and your influencers happy.

Use these steps and benchmarks to determine the ROI for your influencer marketing campaigns. Every successful marketing effort requires a means for measuring progress and effectiveness.

Learn more about what a travel influencer is using this comprehensive guide, and learn how to become one or work with one.

Could partnering with top-notch health and wellness influencers enhance your brand? Yes — discover the “how” and “who” with our roundup

Get to know the different types of influencers that are emerging and which ones are right for your business using our helpful overview.

How can Key Opinion Leaders boost your marketing campaigns? Discover the world of KOL and influencer marketing and how it can impact your business.

ROI is arguably the most sought after metric to understand in any direct response marketing initiative and also the hardest to attribute depending on your tactic.

Review our helpful guide to finding and connecting with micro-influencers for your next campaign.

89% of marketers agree that influencer marketing is the most effective channel for customer acquisition; which includes brand awareness. Keep reading to establish five actionable ways to leverage influencers for brand awareness.

It all began with everyday people, consumers like us. We would hear of a new product or offering based on a friend’s recommendation and we would buy it.

Vanity metric or meaningful insight? This quick guide explaining earned media value (EMV) shows you how to calculate and decipher EMV.

The words “reduce, reuse, and recycle” apply as much to content creation as to saving the planet. In this article, we look at why repurposing content for social media is important and offer tips on how to approach content repurposing.

Go beyond buying and selling and forge an emotional connection between your brand and community. These 11 brand communities examples show how it’s done.

Looking for practical but powerful ways to enhance your paid media efforts? Check out these paid media strategy tips, as well as pros and cons to be aware of.

All marketers need some inspiration to generate or create authentic sponsored content. In this write-up, we highlight 10 examples of influencer marketing campaigns that stood out.

Looking for simple but powerful ways to bring your brand and customers closer together? We’ve curated 7 community-building strategies proven to work.

From Popular Pays introduces AI into their platform. New Google Vision integration makes it easy for marketers to quickly and easily surface relevant content

TikTok is the hottest new thing that has swept everyone off their feet. Since its release, it has grown in popularity, attracting the attention of people of all ages.

It’s 4-20! Cannabis’s highest holiday. Over the last several years, we’ve seen incredible shifts in State and Federal governments to ease restrictions on cannabis.

Last week was difficult. It asked for some of us to listen and for others to share. It required all of us to stand together against the unjust murder of George Floyd and the continued marginalization, repression, and violence against black people.

Product discovery at From Popular Pays is very simply, problem identification and validation. You should always be engaging in the process of discovery. It's not just for product releases.

Instagram announced they are hiding public facing likes with users in the US. What does this mean for brands, content creators, and the rest of us?

Your dose of social commentary on social from VP of Marketing & Customers Aana Leech Leech. This wasn’t my idea. I saw it on Twitter.

We’re providing you with 4 tips and tricks to ensure your brief yields the results you’re looking for.

We understand that you may already have a handful of creators and/or influencers that you work with on a regular basis.

Things change, we get it. Sometimes campaigns don’t begin and end with the same requirements. We want to introduce flexibility and dynamism into your campaigns, while also ensuring that everyone involved stays on the same page and agrees.

Today, brands aren’t just activating a single influencer & content campaign, they’re executing influencer & content programs.

Influencer marketing has always been a complicated tactic. There are ongoing questions about brand safety, transparency, and impact when investing in influencer partnerships.

We know measuring influencer marketing is hard, especially when it involves understanding engagement beyond the post.

As big brands like Corona and Absolut Vodka activate influencer marketing they often come up against a problem when searching for brand advocates.

In August our CEO, Corbett Drummey, announced that we raised $5.5m in a Series B round. Today, we’re announcing a little something to sweeten that announcement.

We’re excited to announce that From Popular Pays has been badged as a Creative partner in Pinterest’s Marketing Partner program.

There are over 50 billion posts on Instagram. Everyday 95 million posts are uploaded to the social network.

Popular Pays is on a mission to change the way that you create content. Content needs have changed and creators are a great way to scale and diversify content for your brand.