You’ve heard us talk about them before, and this probably won’t be the last time either - Stories. By now you all know what a big deal they have come to be in 2018. To reiterate a couple of stats, Stories grew 15X faster than feeds from Q2 2016 to Q3 2017, and Zuckerberg predicted that Stories would overtake traditional feed posts in 2018. As Zuckerberg's prediction has come true with more than 400 million people using the Stories feature each day, we’ve been building tools to make the creation of this popular format easy. We started with Mixed Media. It made it easy for creators to upload static or motion content sequentially as a single deliverable, so brand collaborators can easily review and approve stories content. Today we’re announcing the next phase of this project, Stories Stats.
Stories Stats gives you real-time performance stats of your live stories content. Watch on your campaign stats page as engagement with content starts to roll in. From uploading stories content, to approving, to posting and receiving real-time stats on performance, we are bringing you end-to-end stories collaboration support for your influencer marketing campaigns.
Why we love it:
- Review individual taps in a Story in the context of the larger story
- Real-time performance tracking when Stories go live
- Actionable insights on your Stories content
Are you ready?
Ready to create your next, or first, Stories? Contact us today.
