Thought Leadership

Super Bowl LVIII broke social media records. Learn how brands can leverage these insights and creator partnerships for Super Bowl LIX success.

Unlock the full potential of your creator campaigns by mastering Popular Pays' comprehensive performance tracking tools. Learn how inside.

What's holding back your creator campaigns? New data reveals top challenges and expert solutions for marketers.

Discover how B2B influencer marketing is revolutionizing thought leadership. Learn strategies to leverage industry experts and drive meaningful business outcomes through authentic partnerships.

Discover the power of TOFU marketing: Learn innovative strategies, real-world success stories, and how to ignite interest at the top of your funnel.

Master the holiday shopping season with a strategic creator marketing guide covering every phase from September through January.

Forge authentic connections and fuel growth with brand ambassadors. Learn how top brands in fashion, sports, and beauty amplify their marketing impact.

Authentic content is not just a buzzword—it’s a strategy that can make or break a brand’s connection with its audience and ultimately drive sales.

As Black Friday approaches, brands are gearing up for one of the biggest shopping events of the year. At Popular Pays, we've had the privilege of facilitating numerous successful Black Friday campaigns that leverage the power of creator partnerships. Today, we're highlighting some standout campaigns from previous years to inspire your Black Friday strategy.