Audience Intelligence: authenticated first-party data to ensure you make smart selections

Influencer marketing has always been a complicated tactic. There are ongoing questions about brand safety, transparency, and impact when investing in influencer partnerships.

Aana Leech
5
min read
Audience Intelligence: authenticated first-party data to ensure you make smart selections

Influencer marketing has always been a complicated tactic.  There are ongoing questions about brand safety, transparency, and impact when investing in influencer partnerships.  Because of this, brands typically use third-party tools to determine if an influencer has a healthy following. Third-party tools rely on scraping, which collects data without the influencers permission that is often unsecure, inaccurate, and ineffective in reducing ad-spend waste.  Not to mention, also inefficient as marketers must evaluate data across disconnected platforms.  

Today we are eliminating the need for third-party tools.  Audience Intelligence, our latest feature, is a proprietary algorithm powered by our Facebook & Pinterest Marketing Partner status that analyzes behaviors of an influencers audience to give a single indicator for brands to understand if their audience is real and healthy.

How it works:

Influencers receive an indicator of high, medium, or low based on their audience engagement, impression to follower ratio, linked accounts, and campaign completions on platform.

Why we love it:

  • Secure first-party data to thoroughly vet potential partners
  • Eliminates the need for third-party vetting tools
  • A single indicator to make partner selection clear and conclusive

At Popular Pays, we house only the most impactful influencer information all-in-one place, sourced directly from authenticated first-party data.  

Want to learn more about making an impact with your influencer strategy? Get in touch today.  

Aana Leech
Aana is the former Head of Product Brands of Popular Pays

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