Influencer marketing has always been a complicated tactic. There are ongoing questions about brand safety, transparency, and impact when investing in influencer partnerships. Because of this, brands typically use third-party tools to determine if an influencer has a healthy following. Third-party tools rely on scraping, which collects data without the influencers permission that is often unsecure, inaccurate, and ineffective in reducing ad-spend waste. Not to mention, also inefficient as marketers must evaluate data across disconnected platforms.
Today we are eliminating the need for third-party tools. Audience Intelligence, our latest feature, is a proprietary algorithm powered by our Facebook & Pinterest Marketing Partner status that analyzes behaviors of an influencers audience to give a single indicator for brands to understand if their audience is real and healthy.
How it works:
Influencers receive an indicator of high, medium, or low based on their audience engagement, impression to follower ratio, linked accounts, and campaign completions on platform.
Why we love it:
- Secure first-party data to thoroughly vet potential partners
- Eliminates the need for third-party vetting tools
- A single indicator to make partner selection clear and conclusive
At Popular Pays, we house only the most impactful influencer information all-in-one place, sourced directly from authenticated first-party data.
Want to learn more about making an impact with your influencer strategy? Get in touch today.