The Benefits of Influencer Marketing for Brands

Influencer marketing isn't new news, but it is constantly evolving, which leaves some brands wondering how to best activate them.

Monica Makropoulos
min read
The Benefits of Influencer Marketing for Brands
Table of contents:

Influencer marketing isn't new news, but it is constantly evolving, which leaves some brands wondering how to best activate them. Leveraging influencers allows advertisers to connect with audiences in ways that are more natural and relatable, and the proof is in the pudding. 41% of consumers say they find at least one new brand or product from an influencer weekly, and 24% saying they did so daily.

Photo courtesy of Erin Summer for Nature Made

What is influencer marketing?

Influencer marketing is taking what we know as a celebrity endorsement and putting it in the hands of a modern day social media mogul. Unlike celebrities, influencers can be anywhere, and anyone. What makes them influential is not their following, but their ability to influence the perception of others. Recommended Reading: How Much Does Influencer Marketing Cost?

How We’ve Seen Influencer Marketing Evolve

Consumers on social media are making decisions and forming opinions quickly. Influencer content helps brands form a strong connection with consumers and brings trust to a brand’s audience.

Photo courtesy of Grace Silla for Delta Airlines

Tapping into Influencers

  • Influencer campaign: The easiest and most obvious way to utilize influencers is to partner with them to advertise a product, service or brand. Extend the life of organic content through whitelisting using our Facebook API integration to reach an audience beyond the influencer’s organic following. Whitelisting is a great way to measure ROI as it relates to influencer marketing.
  • Influencer generated content (IGC): Tap into our network of over 62,000 influencers who can develop unique content quickly and cost-effectively. Influencer generated content combines the best of user generated content (UGC) and professional quality to give your social feeds an authentic look and feel.
  • Branded Content creation: It takes a lot of time, money and resources to develop unique, mobile-first branded content. Not all brands have the budget of a Fortune 500 corporation, so figuring out how to get content quickly and effectively is important.

From Popular Pays’ talented community of content creators are trained on industry best practices and trends. Tap into those who specialize in: photography, videography, creating branded content, editing existing assets for all social placements and more.We’re here to help make your influencer marketing campaigns a success! Contact [email protected] to discuss options.

Monica Makropoulos
Monica leads the Creative Strategy team and brings social expertise, client experience and positive pep to her work daily.

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