Social Media Marketing

TikTok has grown from a space for just lip-syncing videos to a key marketing avenue. However, discerning between going viral and achieving ROI is rather hazy for most marketers. So, how do you achieve ROI on TikTok? Below are a few tips to help you justify your TikTok marketing budget.

Across various industries, we are recognizing a trending shift and decrease in content exposure, (aka reach, impressions and engagement) as a result of the Instagram algorithm update.

Everything you need to know about setting up tiktok ads. From types of tiktok ads to how to run them, this blog post covers off on the basics of paid advertising on tiktok.

Instagram Guides are here to change the game and From Popular Pays sees unlimited potential with how brands can harness the new feature to grow their business.

Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.

We’re reeling a bit from the latest industry news… Another short-form video option, Reels? Reeeeally? And also, Triller? On top of TikTok? Everywhere around the world minds are blown.

It’s no secret that trending hashtags and sounds are always evolving on TikTok. When partnering with a creator for a branded activation, it’s key to note that brands must consider a strategic and agile approach to audio on TikTok.

TikTok is the hottest new thing that has swept everyone off their feet. Since its release, it has grown in popularity, attracting the attention of people of all ages.

The average engagement rate on TikTok is 8% per video and the reach per post is 118%. As a brand taking all of that into consideration, the simple conclusion is: if you’re not on TikTok, you’re missing out.

What are the differences between Byte and TikTok? We break it down for you.

With over 126 million unique monthly viewers, consumers seek out YouTube content that’s informative, entertaining and inspiring.

With 500 million users browsing Instagram daily, ever wonder how you can make it easier for them to shop your products?