Kayla Mueller

Authentic content is not just a buzzword—it’s a strategy that can make or break a brand’s connection with its audience and ultimately drive sales.

Storytelling is a fundamental experience rooted in human connection. From ancient myths to modern novels, stories captivate our attention, evoke emotions, and make information more relatable.

As we advance through 2024, it's crucial for businesses to stay at the forefront of the ever-evolving digital marketing landscape.

There is currently a huge demand for agile content creation, and part of that involves repurposing content strategically. Brands need access to custom quality content, quickly and at a reasonable rate.

Across various industries, we are recognizing a trending shift and decrease in content exposure, (aka reach, impressions and engagement) as a result of the Instagram algorithm update.

What exactly makes a content creator and what makes an influencer? Can you be both at the same time? Which one should my brand hire for an activation? What are the requirements for each?

Everything you need to know about tiktok influencers. Read up on how to work with tiktok influencers and more. Learn how to get started on TikTok today!

Read up on the 10 influencer marketing best practices. From defining your goals to working with the actual influencer themselves, this article covers the top 10 things you need to know before activating your first influencer campaign.

Learn what micro-influencers are and how they’re helping businesses successfully grow their brands with this detailed guide.

Looking for influencers in the big apple? Here are 10 you should follow.

Since he was eight, he knew he wanted to be in the film industry. Approximately three years ago, Nash Hagen took a one-way flight to Hawaii to work a temp job in the lighting department on movie sets.

With the new Apple iOS 14 update, all apps in the App Store to show a prompt to its users on iOS devices asking permission for the app to track them outside the platform. If an iOS user opts out of tracking, Facebook will not get their data for remarketing, conversion tracking, or lookalike targeting.

Instagram Guides are here to change the game and From Popular Pays sees unlimited potential with how brands can harness the new feature to grow their business.

It’s no secret that trending hashtags and sounds are always evolving on TikTok. When partnering with a creator for a branded activation, it’s key to note that brands must consider a strategic and agile approach to audio on TikTok.

Natalia Seth (@EscapingYouth) is a 20 year old self-taught photographer and multimedia artist on a mission to transform the everyday into a visual playground. Not only is her content absolutely one-of-a-kind… it’s intentional. Natalia uses her creativity and her influence to inspire and inform.

Brian Cason is one-of-a-kind in the From Popular Pays family. He’s not only a content creator, but also works full-time as a Digital Strategist at Pahnke US, an independent ad agency based in Chicago. Brian has completed over 14 campaigns for From Popular Pays in the last five years.