From Popular Pays

TikTok is growing fast. With over 800 million daily users and climbing, now is the time for your brand to be on TikTok.

Your dose of social commentary on social from VP of Marketing & Customers Aana Leech Leech. This wasn’t my idea. I saw it on Twitter.

Natalia Seth (@EscapingYouth) is a 20 year old self-taught photographer and multimedia artist on a mission to transform the everyday into a visual playground. Not only is her content absolutely one-of-a-kind… it’s intentional. Natalia uses her creativity and her influence to inspire and inform.

Last week was difficult. It asked for some of us to listen and for others to share. It required all of us to stand together against the unjust murder of George Floyd and the continued marginalization, repression, and violence against black people.

At From Popular Pays, we sent a note to the team today echoing the content below and we spent some time reflecting on everything going on.

Popular Pays is on a mission to change the way that you create content. Content needs have changed and creators are a great way to scale and diversify content for your brand.

This is the question that we ask ourselves with everything we do. This ethos has guided our way of working and thinking for the past 6 years.

The new brief creation tool allows our customers to engage with our creator community faster, which speeds up the production cycle for the content they need.

Today, brands aren’t just activating a single influencer & content campaign, they’re executing influencer & content programs.

Influencer marketing has always been a complicated tactic. There are ongoing questions about brand safety, transparency, and impact when investing in influencer partnerships.

The Pop Profile series is a peek into the creative process of some of the most talented people making content on social media.

We know measuring influencer marketing is hard, especially when it involves understanding engagement beyond the post.