Case Studies / Delta Air Lines

How Delta Airlines used influencers to launch a website

Delta Air Lines is an international airline that believes travel is a way to better connect the world by experiencing new places and interacting with other cultures.  Through the #SkyMilesLife program, you can answer all of your curiosities about the world. Members are able to experience and explore what’s out there with their Miles.

Hotel, Travel, Lodging
company size
Single Buy
Content Creation
campaign type
Web Launch
content types
Still Images, Gifs, Boomerangs, Long Form Video, & Stories
Solutions Used
Creator Partnerships
Creator Followings
Pieces of Content

Popular Pays has been an invaluable tool to source cost-effective, high-quality social-first content from the strongest micro-influencers in the space. The self-service tool gives our team full liberty in curating the right team of creators, while streamlining the typically tedious logistics of influencer management. Pop Pays is our go-to for social influencer campaigns, and we feel incredibly supported by our account team.

– Trevor, Assoc. Director of Social Strategy / Digitas


Delta Air Lines was interested in working with creators to produce a large quantity of quality content to repurpose for the launch of #SkyMilesLife microsite –

Mock up of an in flight entertainment screen, featuring Popular Pays content.


Popular Pays platform helped Delta Air Lines source content creators that aligned with Delta’s key markets and audiences, automate the campaign workflow process, and build a massive content library for key domestic and international markets.

Mock up of landing page for, showcasing Popular Pays content as the background.


  • Developed a library of custom content for Delta Air Lines to use across their owned and paid channels from domestic and international destinations within 4 month time period

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